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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

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3 strategies to navigate change as digital privacy evolves

Martech

The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. In the U.S.,

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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months. While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing.

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Google: Apple rejected Microsoft Bing deal over quality and advertising worries

Search Engine Land

Microsoft reportedly tried to sell Bing to Apple in 2018 – but failed. Google argues that the failed sale highlights that Bing lost out because it is an inferior search engine, not because Google has made the search market unfair for its competitors, per CNN. Market share statistics. Justice Department. That is competition.”

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Global Expansion Into New Markets | How to Grow Your Business

Adobe Experience Cloud Blog

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

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Do Social Media Managers Really Need a Master’s Degree?

Hootsuite

Social marketers are the CMOs of the future. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. That’s what our founder, Ryan Holmes, believes. Twitter Lists.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Simply put, Pinterest has potential for both local and global companies alike. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion.