Marketing Insider Group

FEBRUARY 19, 2020

But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry. Which is why we here at Marketing Insider Group believe that employee branding is B2B’s answer to influencer marketing.

Influencer Marketing 111

Influencer Marketing Branding Finance Marketers 111

Sprout Social

NOVEMBER 5, 2018

With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. 11/7 – Look back: 2018 Social Media Trends. Was your influencer marketing strategy a hit? Add event to calendar.

Influencer Marketing 90

Influencer Marketing Digital Marketing Product Marketing Strategy 90

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Cover image by Joseph Kalinowski/Content Marketing Institute.

Promotion 111

Promotion Transform Price Influencer Marketing 111

Traackr

NOVEMBER 27, 2018

We attended the WWD Digital Forum event, and here are the different influencer marketing conclusions that we draw for the end of 2018.

Influencer Marketing 100

Influencer Marketing Marketers Marketing 100

Content Marketing Institute

SEPTEMBER 12, 2018

And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories. Read: Unilever Demands Influencer Marketing Business Clean Up Its Act.

Influencer Marketing 111

Influencer Marketing Marketers Marketing Fashion 111

Sprout Social

AUGUST 28, 2018

With influencer marketing becoming one of the most commonly used social media tactics, there’s a growing needs for analytics tool to measure your efforts. TapInfluence is a complete influencer marketing platform that research potential influencers you want to work with, as well as track campaign performance.

Analytics 112

Analytics Price Influencer Marketing Social Media Marketing 112

Hubspot Marketing

AUGUST 16, 2018

Influencer marketing. Paid media refers to paying to make your content visible. It’s common practice to use this to promote owned media, and can be done through: Social media advertising. Pay-per-click (PPC). Putting a bit of cash behind PR content is becoming increasingly popular.

PR 145

PR Communications Inbound Marketing Management 145

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). 4 Reasons You Should Act on Influencer Marketing. Country Time’s Legal-Ade paid for permits and fines up to $300 for stands that were fined in 2017 or 2018, or for permits purchased in 2018.

B2C 106

B2C Content Marketing Food Transform 106

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025.

Gen Z 97

Gen Z Social Media Marketing Millennials User-Generated 97

Martech

JANUARY 24, 2025

Consider one finding in a recent study by Statista : “During a September 2024 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, 7.7 percent of their employers’ revenues were allocated to marketing activities.

Non-Profit 120

Non-Profit Marketers Marketing Finance 120

Rock Content

DECEMBER 27, 2017

It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. Still, by all accounts, 2018 is going to push brands to double down on original content. The message is simple: your business cannot rest on the laurels of past content or unoriginal content in 2018.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% HubSpot 2023 ).

Finance 136

Finance Price Influencer Marketing Marketers 136

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. Missguided, which sponsored the show in 2018, has used social media to remain part of the Love Island conversation (despite no longer being an official partner). Make a genuine connection with influencer marketing. Make listening a bit of you.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Hubspot Marketing

MARCH 30, 2020

If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Tactic: Influencer Marketing.

Branding 142

Branding Non-Profit User-Generated Influencer Marketing 142

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Get what you need from influencers. Do the preliminary work.

Automobile 102

Automobile Influencer Marketing Thought Leadership Manufacturing 102

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. In 2018, it encompassed 63.5% Influencer marketing has grown rapidly over the past few years — from $1.7

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Not surprising, more and more people want to become social media influencers.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. A post shared by OUAI Haircare (@theouai) on Sep 28, 2018 at 8:17am PDT. View this post on Instagram.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? charlidamelio.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). growth in Canada in 2018, and 7.3% If you’re marketing to people in these countries, Instagram could be an especially effective platform for both organic content and paid Instagram posts. That’s a slight increase from 35% in 2018. 30–49: 47%.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. The number of channels on YouTube with more than 1 million subscribers also doubled in 2018–advertising the ongoing popularity of these creators and their consistent output of content that keeps viewers coming back.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

DECEMBER 6, 2018

— LAY'S (@LAYS) September 25, 2018. — Walkers Crisps (@walkers_crisps) July 14, 2018. With the GDPR policy taking effect in Europe in 2018, many brands have taken a second look at their data collection and privacy notices. A post shared by nike (@nike) on Nov 1, 2018 at 8:16am PDT. View this post on Instagram.

Branding 106

Branding Law Logistics Communications 106

Hootsuite

JANUARY 27, 2020

Which means marketers who don’t stay up to date may have a tougher time getting their content in front of their audience’s eyeballs. Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful. hearts or the angry face) more than likes.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. Consider influencer marketing. When you sponsor an influencer that really understands their audience and your industry, they'll create and publish content that intrigues their audience while also highlighting your product.

Gen Z 144

Gen Z Advertising Advertisers Energy 144

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular?

Health 129

Health Marketers Marketing Promotion 129

Sprout Social

AUGUST 29, 2019

teens surveyed in 2018 reporting that they use Twitter. 40% of Twitter users say they’ve purchased a product due to an influencer’s tweet about it. Influencer marketing is alive and well, and it’s not only on Instagram. 19% of consumers have messaged a brand on Twitter. 19% of consumers have messaged a brand on Twitter.

Gen Z 111

Gen Z Millennials Analytics Advertising 111

Adobe Experience Cloud Blog

JULY 24, 2018

Influencer marketing has been one of the hottest topics for marketers in 2018, and all the data points to why that is. Digital advertising is becoming increasingly expensive and as a result, marketers are looking to new methods for generating leads. Creating a Community .

Customer Marketing 107

Customer Marketing Customer Direct Mail Thought Leadership 107

Adams & Knight Marketing

AUGUST 6, 2019

The 2018 campaign leveraged a strategic mix of over 250 original articles that were created by a range of topic experts and integrated user-generated content. The articles were promoted by content seeding, social media , public relations , influencer marketing and other digital tactics.

Content Marketing 100

Content Marketing Marketers Marketing User-Generated 100

TechWyse

MAY 3, 2023

Influencer Marketing Influencer marketing has become a popular buzzword in the world of digital marketing. Influencer marketing involves collaborating with people with sizable social media followers and advertising a good or service. Influencer endorsement enhances a brand’s reputation.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Sprout Social

DECEMBER 20, 2023

Influencer marketing The future of social media marketing involves creators and influencers. With Tagger by Sprout Social , we offer a creator and influencer marketing solution to help you ease into the future of social media. BuzzSumo also has a robust influencer marketing tool.

Branding 136

Branding Price Influencer Marketing Transform 136