Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Proactively reach out to influencers. Publish your research on SlideShare.

PR 109

PR B2C Promotion Health 109

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. Then we started doing more influencer marketing and collaborative content. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Be the turtle, not the hare.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism.

Content Marketing 109

Content Marketing Price Fashion Entertainment 109

Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . In addition to the In-Feed Video ads, you’ll also see influencer marketing campaigns. Don’t miss our guide on TikTok basics and how to integrate it into your social media marketing plan for 2020. million views. .

Advertising 145

Advertising Advertisers User-Generated Marketers 145

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, in 2018, we discovered that 17% of marketers planned to add podcasting to their strategy. While big brands like GE and Microsoft have already created their own shows, other marketers have focused on sponsoring podcasts that relate to their field or have a similar target audience.

Food 106

Food Fashion Advertising Advertisers 106

Rock Content

MARCH 21, 2023

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly important part of your overall marketing plans and without it, you can have a hard time getting established or finding new business.

Content Marketing 96

Content Marketing Finance Real Estate Marketers 96

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

DECEMBER 25, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media and what you expect to achieve. Get started with influencer marketing.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Power Digital Marketing

DECEMBER 10, 2022

Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images. Affiliate Instagram marketing – Affiliate marketing , or more commonly known as influencer marketing on Instagram, employs influential users to do the legwork of promoting your brand for you.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing User-Generated 52

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.

SEO 106

SEO PR User-Generated Shoppers 106

Marketing Insider Group

JULY 1, 2020

You can keep up with (and reap the rewards of) the big-hitting content marketing tactics like influencer marketing and experiential marketing. Who’s Increasing Their Content Marketing Budget? Just under half of B2B marketers plan on using the same budget from 2018 to 2019.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145