2018 Influencer Marketing Millennials 
Hubspot Marketing
DECEMBER 11, 2019
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
Content Marketing Institute
SEPTEMBER 14, 2018
Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. Conclusion.
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Sprout Social
MAY 5, 2019
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.
Hubspot Marketing
JULY 25, 2022
Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.
Hubspot Marketing
NOVEMBER 5, 2019
In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.
Hubspot Marketing
JANUARY 30, 2018
Influencer marketing has skyrocketed since it first made its mark. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers. Not surprising, more and more people want to become social media influencers.
Sprout Social
MAY 10, 2019
3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. This means that YouTube is an ideal network to include in any influencer marketing strategy you’re planning across social media. In 2018, video on YouTube generated around $3.36
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