Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Hubspot Marketing

AUGUST 16, 2018

People writing about your brand or products are likely to reference owned media in their own coverage. You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. That’s because people don’t buy products, they buy brands. Blog content. Website copy.

PR 145

PR Communications Inbound Marketing Management 145

Content Marketing Institute

SEPTEMBER 12, 2018

And, even if you aren’t paying popular social stars to help drive interest and increase reach, your content marketing activities still may not be immune to fraud and other influencer marketing pitfalls – as you’ll see from some recent news stories. Read: Unilever Demands Influencer Marketing Business Clean Up Its Act.

Influencer Marketing 111

Influencer Marketing Marketing Marketers Fashion 111

Sprout Social

NOVEMBER 5, 2018

With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. 11/7 – Look back: 2018 Social Media Trends. Was your influencer marketing strategy a hit? Add event to calendar. 11/21 – NO CHAT.

Influencer Marketing 80

Influencer Marketing Digital Marketing Product Marketing Strategy 80

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. Don’t write “velcro.”

B2C 95

B2C Content Marketing Food Transform 95

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5% HubSpot 2023 ).

Finance 140

Finance Price Influencer Marketing Marketing 140

Rock Content

DECEMBER 27, 2017

It will continue to shift in 2018, presenting companies with many opportunities to win with high impact content. Still, by all accounts, 2018 is going to push brands to double down on original content. The message is simple: your business cannot rest on the laurels of past content or unoriginal content in 2018.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. The Top Shopping Trends of 2022.

Gen Z 131

Gen Z Millennials Retail Price 131

Hubspot Marketing

MARCH 30, 2020

If, by now, you are mulling over a few ideas about how you can fit in Twitch into your marketing efforts, let's talk about how brands are using Twitch, next. Brands use Twitch to increase brand awareness, target specific audiences, produce branded streams, and leverage influencer marketing. Tactic: Influencer Marketing.

Branding 140

Branding Non-Profit User-Generated Influencer Marketing 140

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Hubspot Marketing

JANUARY 30, 2018

Influencer marketing has skyrocketed since it first made its mark. That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. And today, those qualities often come in the form of social media influencers. Evaluate your progress.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Is your product differentiated? You can’t start optimizing your marketing until you have covered the basics. However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? charlidamelio.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. ” As a result, the beauty brands thriving on social media aren’t the ones blindly blasting deals and bland product photos. Such how-tos provide an engaging medium to show off products in action. View this post on Instagram. View this post on Instagram.

User-Generated 104

User-Generated Promotion Entertainment Branding 104

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. Not because you’re incentivizing them with money or external benefits, but because they love your product, your service, and what you stand for. Tapping into Your Influencer Network. Creating a Community .

Customer Marketing 107

Customer Marketing Customer Direct Mail Thought Leadership 107

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. YouTube stats for marketers don’t just apply to the B2C industry. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. billion in ad revenues.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

Social Media Marketing 108

Social Media Marketing Marketing Marketers eCommerce 108

Hubspot Marketing

JUNE 13, 2023

So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. What is Ozempic and how did it get so popular?

Health 129

Health Marketing Marketers Promotion 129

TechWyse

MAY 3, 2023

For instance, Amazon’s recommendation engine makes product suggestions based on people’s browsing history. Persistent Increase in Video Content Marketing Video content marketing has grown in popularity for years and shows no signs of slowing down. Many companies have used AI in their digital marketing plans.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. We also made sure our influencers could deliver our goals for this content.

Automobile 94

Automobile Influencer Marketing Thought Leadership Manufacturing 94

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

Fashion 109

Fashion Food Millennials Entertainment 109

Hubspot Marketing

OCTOBER 23, 2018

More companies are using Instagram in 2018 than ever before -- there are now over 25 million businesses on Instagram, most of which are small businesses. Instagram has proven a worthwhile investment for marketing purposes. You don't need to just post images of your product to spread brand awareness and increase sales.

Influencer Marketing 111

Influencer Marketing Advertising Advertisers Food 111

Sprout Social

MARCH 12, 2024

According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketing 127

Neil Patel

DECEMBER 14, 2020

It’s going to get your products in front of right users who are ready to make a purchase, but you can’t go after any word or phrase. Use Sponsored Brands to create brand recognition by using a custom headline, adding your logo, and sending traffic to your storefront and products listing page. What does that mean?

User-Generated 145

User-Generated Advertising Advertisers Shoppers 145

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products. Try: How-to content that demonstrates the unique appeal of your product or service. Develop some influence.

User-Generated 111

User-Generated Health Branding Place 111

Sprout Social

FEBRUARY 22, 2022

Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. You can bake social proof into campaigns.

Shoppers 122

Shoppers Retail Shipping Digital Marketing 122

Sprout Social

DECEMBER 6, 2018

— LAY'S (@LAYS) September 25, 2018. — Walkers Crisps (@walkers_crisps) July 14, 2018. With the GDPR policy taking effect in Europe in 2018, many brands have taken a second look at their data collection and privacy notices. A post shared by nike (@nike) on Nov 1, 2018 at 8:16am PDT. View this post on Instagram.

Branding 90

Branding Law Logistics Communications 90

Businesses Grow

JANUARY 9, 2023

Insights that lead to product innovation. Direct feedback on product performance. Co-created products and services. I devoted two years of my life to this book (and actually the idea first percolated in 2018!). Conversations that reveal opportunities for brand relevance. Rapid information flow. Organic brand advocacy.

Health 141

Health Marketing Marketers B2C 141

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 However, it is going to become more nuanced.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8

Adobe Experience Cloud Blog

JANUARY 29, 2018

is a question many businesspeople ask themselves when really, they should be more focused on questions such as: What challenges does your service/product solve? Research and analysis of the market will help you draw a profile of your customer, allowing you to ensure both content and future products are created with them in mind.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

NOVEMBER 3, 2022

At the same time, there are over 200 million businesses marketing their products on the platform. Influencers may hesitate to partner with you. Instagram influencer marketing works best when both parties benefit from the partnership, and no creator wants to work with brands that have no real engagement to show.

User-Generated 27

User-Generated Promotion Price Influencer Marketing 27

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. Influencer endorsements. What is social proof?

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketing 111

Bannerflow

AUGUST 17, 2021

Since the pandemic began, 46% of UK consumers purchased a product online that they had previously only ever purchased in store – with the biggest growth coming from consumers aged 45-54. For example, when there’s a new product launch. Firstly, they don’t deviate from their target market of 18-25 year olds. Dollar Shave Club.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. Then we started doing more influencer marketing and collaborative content. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Be the turtle, not the hare.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Product reviews. Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. When we think of classic marketing campaign examples (like “ Got Milk? Product photos and videos.

Customer 143

Customer Copywriting Marketing Marketers 143