2018 Influencer Marketing Target Market 
TechWyse
MAY 3, 2023
Influencer Marketing Influencer marketing has become a popular buzzword in the world of digital marketing. It is also a powerful tool for businesses with social media platforms, as it helps reach and engage with the target audience. Higher conversion rates and better ROI due to the targeted approach.
Bannerflow
AUGUST 17, 2021
Firstly, they don’t deviate from their target market of 18-25 year olds. Secondly, they were one of the first brands to leverage the power of influencer marketing. After going into administration in 2016, American Apparel re-launched in 2018, replacing their previous male-led marketing team with an all-female team.
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Hootsuite
MARCH 16, 2020
TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . A daily budget would allow your ad campaign to steadily penetrate your target market. In addition to the In-Feed Video ads, you’ll also see influencer marketing campaigns. TikTok users span 150 countries worldwide.
Hootsuite
APRIL 8, 2021
Since defining your target market is one of the most important parts of your marketing strategy for any marketing tool, we’ve created a step-by-step guide that explains all the details. A 2018 survey by Facebook found that 58% of participants became interested in a brand or product after seeing it in a Story.
Sachs Marketing Group
DECEMBER 18, 2023
AI enables brands to analyze consumer behavior and preferences at an unprecedented scale, allowing for highly targeted marketing campaigns. AI influencers can be programmed to embody specific brand values and aesthetics, offering a new level of consistency and control in influencer marketing.
Power Digital Marketing
FEBRUARY 18, 2019
Give your target market a reason to follow your brand with updates that are entertaining and not just sales-driven. CoverGirl, a highly popular cosmetic brand, just became cruelty-free at the end of 2018. Additionally, try to build a long-term relationship with these influencers with two-way communication.
Marketing Insider Group
DECEMBER 8, 2020
The ones you choose should depend on who your target market is and where they tend to hang out. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Harness the Power of Micro-Influencers.
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