Martech

JANUARY 30, 2022

What key performance indicators (KPIs) do you want to measure, and what decisions will you make based on CDP implementation? Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. Understanding the need.

Customer 98

Customer Key Performance Indicator Transform Customer Acquisition 98

Litmus

NOVEMBER 29, 2018

This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. The purpose of a key performance indicator is to keep your email program focused on the metric or metrics that matter most to its success.

Email Marketing 66

Email Marketing Key Performance Indicator Branding Analytics 66

Litmus

JULY 8, 2021

These metrics help brands measure how their email program and campaigns are directly affecting their sales, profits, web traffic, and other important business key performance indicators (KPIs). Originally published on July 6, 2018, by Chad. Direct business impact. Email campaign success metrics. Get on the list ?.

Non-Profit 122

Non-Profit Direct Mail Key Performance Indicator Email Marketing 122

Litmus

JUNE 29, 2021

For many brands, opens are a poor performance metric. However, if you aren’t focused on conversions and selling directly, opens are indeed a key performance indicator. They’re a key way to measure email marketing success. A stand-in for overall engagement. For these businesses, opens aren’t a vanity metric.

Key Performance Indicator 97

Key Performance Indicator Manufacturing User-Generated Analytics 97

Content Marketing Institute

NOVEMBER 6, 2018

Key performance indicators: Metrics to gauge content performance against goals. . Social media was a hot topic at Content Marketing World 2018. Call to action: Owned media/conversion point to drive traffic to. Click to download. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Originally published on September 15, 2018, by Chad S. Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Sprout Social

JULY 31, 2018

These are just a few of the questions to ask yourself when utilizing Instagram analytics to go over your performance. Look at Website Performance. In addition to tracking your performance on Instagram and across your other social channels, evaluate key performance indicators for your website, like monthly traffic and conversion rates.

Key Performance Indicator 79

Key Performance Indicator Analytics Promotion Communications 79

Marketing Insider Group

SEPTEMBER 5, 2019

Update: This post originally published in Oct, 2018. As an example, our client, a recognizable wine brand, listed one of their key performance indicators as finding out which CTA got the most conversions on their Facebook ads. Traditional content can certainly have a call-to-action (and often does).

Key Performance Indicator 63

Key Performance Indicator Advertising Advertisers Branding 63

Buffer Marketing

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 134

Content Marketing User-Generated Analytics Marketing 134

Litmus

SEPTEMBER 25, 2018

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators, and other important details. The majority of brands use email briefs, according to Litmus’ 2018 State of Email Workflows report , which is based on our State of Email Survey of 3,000 marketing professionals worldwide.

Copywriting 80

Copywriting Key Performance Indicator Email Marketing Customer Journey 80

Litmus

DECEMBER 13, 2024

Open rates have a long history associated as an email key performance indicator (KPI) for success. Thats because at the time it was introduced by Google in 2018 , it promised a new era of engaging, interactive email experiences. Source: The State of Email Innovations Why does this reliance persist?

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Rock Content

SEPTEMBER 20, 2023

Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs). Within a year, between 2017 and 2018, revenue increased ten-fold, fueling an oat milk craze across the country. Monitor these KPIs and adjust your strategy when warranted.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

SEPTEMBER 17, 2018

Why You Need to Focus on Video Marketing in 2018. What has 2018 seen? In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Lastly, 2018 has brought about a penchant for the authentic and raw. 2016 saw a surge in the popularity of video as a content marketing format.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. But if that’s your company’s take, it could be missing out. Just look at Adobe. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. We should mention here the main challenge that companies will have to face to continue offering customers efficient solutions. Compliance with regulations.

Transform 95

Transform Whitepaper User-Generated Law 95

Content Marketing Institute

DECEMBER 25, 2018

Tracking the right key performance indicators (KPIs) can help provide insight into whether your efforts are moving the needle in the right direction. KPIs can also offer clues as to what steps should be taken to get poor-performing content on track. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hootsuite

MARCH 31, 2020

Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal. Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. Instant message.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. Once you identify your objectives, you can choose key performance indicators (KPIs) to help you get there.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Moz

FEBRUARY 4, 2019

This post aims to provide better insight in defining measurable variables as key performance indicators, or KPIs, for digital PR teams and understanding the implications and relationships of those KPIs.

PR 49

PR Key Performance Indicator Education Management 49

Hubspot Marketing

SEPTEMBER 11, 2018

And though, most companies develop their own sets of SEO KPIs (key performance indicators), here are the most common ones: Organic traffic growth. Monitoring your efforts helps improve your strategy further. Measuring SEO success means tracking data about traffic, engagement, and links. Conversions from organic traffic.

SEO 145

SEO User-Generated Shoppers Key Performance Indicator 145

Hubspot Marketing

NOVEMBER 6, 2018

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags.

Direct Mail 145

Direct Mail Marketing Marketers Transform 145

Sprout Social

DECEMBER 14, 2018

The most important aspect of assessing social media ROI is conveying your KPIs (key performance indicators). — Adweek (@Adweek) November 13, 2018. No matter who’s going to see your report, they’re going to want to see hard numbers related to campaigns. And hey, that leads us directly to our next point.

Key Performance Indicator 109

Key Performance Indicator Entertainment Analytics Influencer Marketing 109

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Hootsuite

JANUARY 13, 2021

— NASA (@NASA) January 31, 2018. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. Take a look: [link] pic.twitter.com/J9UfDz2NTF. LMK: Let Me Know. Made my first house moc today!

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Content Marketing Institute

APRIL 9, 2018

Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? 2018 Content Marketing Toolkit. Will other personnel be authorized to post on company’s behalf? Who will be notified if questions arise or issues escalate? Document your decisions.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111

Marketing Insider Group

JULY 1, 2020

This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Key performance indicators – metrics to gauge content performance against goals.

Content Marketing 112

Content Marketing Key Performance Indicator Marketing Marketers 112