Content Marketing Institute

NOVEMBER 6, 2018

Key performance indicators: Metrics to gauge content performance against goals. . Editor’s note: While CMI was used as a reference for this template, the sample data shown here does not represent our channel plan. . Social media was a hot topic at Content Marketing World 2018. Click to download.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketers 111

Adobe Experience Cloud Blog

MAY 24, 2018

And you have all five stages of the buying journey mapped for each of your key personas. This is 2018. Digital marketing campaigns that stand out today need to move from personas to personalization. Scott Minor, Online Marketing Program Manager, Marketo. So do your competitors.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Get Stakeholders to Buy-in Early.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. Do an A and a B.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145