Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more.

Transform 95

Transform Whitepaper User-Generated Law 95

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. But if that’s your company’s take, it could be missing out. Just look at Adobe. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Content Marketing Institute

APRIL 9, 2018

Key performance indicators ( KPIs ): What metrics will gauge content performance against your goals? 2018 Content Marketing Toolkit. Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Document your decisions.

Promotion 111

Promotion Whitepaper Key Performance Indicator Influencer Marketing 111