Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Like most organizations, there’s a good chance your social media team currently sits within the larger marketing department simply because that’s where social media got its start for many brands.

Transform 127

Transform CMO Education CRM 127

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

The GDPR, CCPA, and What Marketers Must Consider. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Steps for Building Consumer Trust and Brand.

Branding 134

Branding Thought Leadership Law Communications 134

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. We are really proud of the work.”. Build the right crew. The feeling is mutual.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

OCTOBER 27, 2022

How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Do you want to target a new group of people or expand your current target market? Choose a content management system. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 109

PR B2C Promotion Health 109

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 104

Content Marketing Transform Marketers Marketing 104

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 111

Manufacturing Content Marketing Marketers Marketing 111

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. They are not just customer-support organizations, managing how-to videos, or customer events.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Martech

SEPTEMBER 13, 2021

But it also presents an opportunity for B2B marketers, assuming they can reconnect with their existing contacts when they inevitably move on to different companies. Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. Sales intelligence as a category.

Customer 113

Customer Branding Millennials User-Generated 113

Content Marketing Institute

MARCH 1, 2018

Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram. kalnerwilliams. Agile sprints used experiment.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110

Search Engine Land

JANUARY 15, 2023

Bing Ads launches page feeds for easier Dynamic Search Ads management. 2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. 2018: Jurado was drawn in a powerful pose against a backdrop inspired by the film “High Noon.”.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? As you can see, most respondents value creativity and craft.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Content Marketing Institute

APRIL 4, 2018

Managers across REI visualize owned data – online and in-store transactions, operations information, buyer demographics, etc. – Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing.

Marketers 111

Marketers Marketing Thought Leadership User-Generated 111

Hootsuite

DECEMBER 7, 2022

If you’re an experienced social media manager, you know that risky replies are a delicate dance. — Elon Musk (@elonmusk) September 17, 2018. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Engage in risky replies.

Place 139

Place Social Media Marketing Management Product 139

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Tim Hayden , president and co-managing partner, Brain + Trust Partners. Courtney Cox Wakefield , manager, digital marketing, Children’s Health.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

MARCH 4, 2019

As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. Buzzsumo is a great multi-purpose content marketing research tool. When you really start producing content, you’ll need some way to manage the process. Influencer/writer management. Meta, right?

Content Marketing 112

Content Marketing Analytics Marketers Marketing 112

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Hootsuite

DECEMBER 4, 2019

Posted by BIRCHBOX on Tuesday, February 20, 2018. Our very own Freddie Pike was named 2018 Co-op Student of the Year for Memorial University of Newfoundland! If you’re really good at this you’ll manage to create your own meme, as the Museum of English Rural Life once did.). View this post on Instagram. Infographics. Get Started.

Branding 145

Branding Finance User-Generated Food 145

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Is content creation a challenge for your company? CMWorld Click To Tweet.

Communications 100

Communications Content Marketing Product Management 100

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Armed with this information, marketers can look to target Gen Z on multiple platforms and devices at all times. Market research shows that 85% of Generation Z learns about new products on social media.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 129

Copywriting CMO PR Social Media Marketing 129

Content Marketing Institute

AUGUST 1, 2018

I call these areas of focus “dimensions” — the key categories you want the research to study. You can see how CMI’s annual content marketing research easily falls into a table-of-contents format. Think about a table of contents when you structure your #research dimensions, says @MicheleLinn. Click To Tweet.

Content Marketing 102

Content Marketing Communications SEO Management 102

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Neil Patel

MARCH 31, 2021

The idea was that, by giving consumers an easy way to identify when online advertising data is being collected or used, people would feel empowered to manage their data and assume some level of control over the types of ads they see. By 2018, awareness of the program had reached almost 34 percent.

Advertising 103

Advertising Advertisers User-Generated Place 103

Buffer Marketing

JULY 28, 2024

Your social media management needs different kinds of content and varying content types for each platform. These executives, managers, decision makers and other stakeholders are on the lookout for original, insightful and valuable content to expand their knowledge and help them achieve their professional goals.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

SocialPilot

FEBRUARY 9, 2024

White Chad was the ‘Email Marketer Thought Leader of the Year’ by Email Experience Council in 2018. He is the author of ‘Email Marketing Rules’, and his insights have been taken in multiple email marketing books. Frederick Vallaeys Frederick is the CEO of Optmyzr, a leading PPC management software system.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

NOVEMBER 8, 2022

Let’s get into some principles and commonalities of good brand marketing behaviors so you can replicate this approach for yourself and understand more about how other teams’ work can dovetail into your E-A-T SEO goals. It is also simple to implement and can be added via Google Tag Manager if development constraints exist.

Branding 90

Branding Non-Profit Real Estate Transform 90

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Hubspot Marketing

JULY 26, 2022

While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. Marketing Campaign: Engagement. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Brooks Sports.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Sprout Social

JUNE 17, 2021

Never underestimate the power of social listening and community management. Social offers huge potential for customer engagement, a primary goal for many marketers and a positive influence on customers’ decisions to buy from a brand. — Courtney Lacy (@clacy__) December 4, 2018. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Content Marketing Institute

NOVEMBER 9, 2017

Social media management. Email management. Digital library management. As Jake Athey explains: We marketers are practically drowning in content, and librarians are experts at making content organized and findable. 92% of the most successful #content marketers focus on building an audience via @cmicontent.

Content Marketing 109

Content Marketing SEO Marketers Marketing 109