Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics. YouTube has 2 billion logged-in monthly users. use YouTube.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials.

User-Generated 145

User-Generated Thought Leadership Education Marketers 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hootsuite

JANUARY 15, 2020

366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. 78% of American women use social media vs 65% of American men. billion people now have mobile phones.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Roughly 62% of GenZers and millennials would like to be able to search by image. That’s up from 80% in 2018. in the near term.

Marketers 145

Marketers Marketing Advertisers Advertising 145

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Source: Digital 2020. Source: Snap Kit. Snapchat for business statistics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

MARCH 12, 2020

As a manager, you may wonder what your employee is doing when you can't track them in person. These figures will give you an idea of how the work style is growing, why employees are taking advantage of it, the opportunities it can provide management, and even a few challenges linked to it. This skepticism is understandable. In the U.S.,

Millennials 144

Millennials Analytics Communications Management 144

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Save time managing your Pinterest presence using Hootsuite.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

APRIL 22, 2019

This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hubspot Marketing

MARCH 8, 2021

To leverage this feature, you merely need to go to your Facebook Commerce Manager settings , link your Facebook and Instagram Business pages to each other, and enable your Shop on your Instagram Business profile so your visitors will see a View Shop button. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JUNE 12, 2020

How to view analytics for Instagram Stories in Commerce Manager. Businesses that use Instagram Checkout can also track analytics for shoppable Instagram Stories in Commerce Manager. In Commerce Manager , click Insights from the left-hand menu. A 2018 study by Facebook IQ found that Story ads performed best at 2.8

Analytics 145

Analytics Millennials Promotion Management 145

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. 80% of Twitter users are affluent millennials. EST. B2C brands.

B2C 112

B2C Millennials Food Retail 112

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities. Collect data consensually; don’t buy it.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

JANUARY 20, 2020

This condition especially impacts millennials. A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. I didn't realize I was burnt out until I started taking up yoga," says Krystal Wu, a social media community manager. Eonta explains.

Energy 135

Energy Health Millennials Marketers 135

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketers 111

Sprout Social

JULY 27, 2021

In 2018, Missguided boasted a 40% sales increase every night the show was on. Jo Booth is the Owner and Managing Director of Social Media Makes Sense , the only UK agency specialising solely in TV and film. First of all, Love Island viewers are almost exclusively Millennials and Gen Z.

Gen Z 133

Gen Z Fashion Influencer Marketing Millennials 133

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. Managers need to focus on the value each team member creates as opposed to title, seniority or age.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Content Marketing Institute

JANUARY 9, 2018

Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. In Korea, the Visa country manager executed a content deal with HuffPost Korea. Get more tips and insight into it and other topics at Content Marketing World 2018.

Fashion 111

Fashion Food Millennials Entertainment 111

Hubspot Marketing

MARCH 11, 2019

In 2018, there were over 3.2 For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly — a style known as athleisure. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. They originally used an outside agency to manage their social media profiles. Data is both a reflection of the world and its driver.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. In 2018, 26% of them used Facebook. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. That’s a jump from 43% in 2018.News That’s up from 91% in Q2 2018. General Facebook stats. Facebook has 2.41 billion monthly active users.

User-Generated 112

User-Generated Marketers Marketing Advertisers 112

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently.

Customer 112

Customer Branding Millennials User-Generated 112

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. important; } blockquote.tiktok-embed:before { content: none !important; important; }.

Branding 145

Branding User-Generated Promotion Advertising 145

Sprout Social

JANUARY 16, 2020

Many will try, but few will actually manage to receive the sort of universal reach they’re looking for. Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. What are some notable viral marketing examples?

Gen Z 129

Gen Z Marketers Marketing Millennials 129

Marketing Insider Group

OCTOBER 3, 2019

Halo Top has managed it. The ice cream company’s ads contain a comical, yet heart-tugging, take on eating as a respite from the pain of adulthood, a topic that resonates deeply with its Millennial target audience. . billion of revenue in 2018. Offer future value. In turn, this helps them create better, more targeted ads.

Millennials 102

Millennials Shoppers Customer loyalty Advertising 102

Content Marketing Institute

SEPTEMBER 13, 2018

Her role as managing director of strategy at T Brand (and its experiential agency Fake Love) is to help brands play a more meaningful role in the world. Emilie Moreland (@writtenbyemilie) September 5, 2018. Content Marketing (@CMIContent) September 11, 2018. Amanda Bates (@mandibleCLE) September 6, 2018. We love you, Ann!

Millennials 89

Millennials Energy Content Marketing Branding 89

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. For smaller brands or those just starting out, UGC is cheaper and easier to manage than investing in larger-scale brand awareness campaigns.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube. Get Started.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. It’s the ultimate personal assistant for managing your marketing and sales inbox.

Marketers 136

Marketers Marketing User-Generated Millennials 136

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018?

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Markinblog

MARCH 23, 2022

are involved in business startups in addition to 139 million women owners/managers of. According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. There are 274 million women entrepreneurs in the world.

Millennials 98

Millennials Education Communications Management 98

Hubspot Marketing

NOVEMBER 6, 2019

To help you determine what ad strategy is right for you and where to put your first podcast dollars, I spoke with Sam Balter, HubSpot's Podcast Manager, and did some additional research to comprise a list of helpful strategies for finding, vetting, and advertising in a podcast that aligns with your brand. Consider podcast demographics.

Advertisers 111

Advertisers Advertising Millennials Promotion 111

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. In fact, 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand. subscribers.

Millennials 133

Millennials Communications Promotion Non-Profit 133

Sprout Social

SEPTEMBER 12, 2018

Instagram officially reached 1 billion monthly active users in June 2018. It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. ” Managing your Instagram Live videos. Why brands need an Instagram Live strategy.

Promotion 111

Promotion Millennials Marketers Marketing 111