Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. It’s a lively mix of team building, innovation, excellence, humility, and results.

Content Marketing 108

Content Marketing Health Marketing Marketers 108

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

The GDPR, CCPA, and What Marketers Must Consider. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Find out which users are more likely to disregard emails or unsubscribe from communication.

Branding 134

Branding Thought Leadership Law Communications 134

Sprout Social

JULY 30, 2018

. — Rachel (@SimplyRach_) July 26, 2018. — Jel (@JelianMercado) February 16, 2018. This will show you how to adjust your strategy and give you unique market research about your likely buyer. …as well as the not-so-favorable ones.

User-Generated 100

User-Generated Market Research Branding Product 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Sprout Social

JANUARY 14, 2020

Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019.

Management 140

Management Transform Communications Market Trends 140

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2%

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018. Click To Tweet. Love your speakers.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 107

Manufacturing Content Marketing Marketing Marketers 107

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 102

PR B2C Promotion Health 102

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Trader Joe’s.

Non-Profit 136

Non-Profit Retail Food Price 136

Martech

SEPTEMBER 13, 2021

We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Sales intelligence as a category. Closed deals and increased ROI.

Customer 117

Customer Branding Millennials User-Generated 117

Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Google and regulatory bodies are responding by implementing security measures of their own: Google will eventually remove cookie tracking (user-level browser tracking) in favor of a Privacy Sandbox solution.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. Do some market research to discover which platforms your buyers are on, and mold your content to their expectations.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 98

Automobile Marketing Marketers Social Media Marketing 98

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 111

Outbound Marketing Content Marketing User-Generated Traditional Marketing 111

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world.

Whitepaper 103

Whitepaper B2C Communications Marketing 103

Content Marketing Institute

APRIL 4, 2018

Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing. Research can take many forms. WSJ Graphics (@WSJGraphics) April 1, 2018. WSJ Graphics (@WSJGraphics) March 20, 2018.

Marketing 107

Marketing Marketers Thought Leadership User-Generated 107

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. What type of original research are you publishing? Research tech.

User-Generated 96

User-Generated Food Entertainment Retail 96

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio.

Branding 103

Branding Inbound Marketing Content Marketing Social Media Marketing 103

Content Marketing Institute

MAY 4, 2018

Alignment empowers marketers to build a better business case for content marketing. Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment).

Content Marketing 102

Content Marketing Whitepaper Marketing Marketers 102

Zumvu

AUGUST 3, 2021

Market Research shows that Extended Reality (XR) will reach a market size of $209 billion by 2022, up from only $27 billion in 2018. The digital ecosystem is evolving and expanding each day significantly.

Market Research 52

Market Research Marketing Marketers 52

Content Marketing Institute

DECEMBER 3, 2018

It needs to be unified with these strategies: Precise audience targeting via market research (the reasons why you’re creating content). HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. Keep them clicking.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketing 111

Rock Content

OCTOBER 6, 2020

Once you have done research internally, look out for potential market segments that are buying from your competitors. You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. However, according to games market research firm SuperData, there were 800,000 fewer Samsung Gear VR headsets shipped in 2017. In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Tech ready for faster uptake.

Branding 100

Branding Shipping Price Food 100

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? No one post can provide all relevant tools in the space. Sign up now.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Neil Patel

MARCH 24, 2021

Create Interactive Content to Improve Music Marketing. Research shows consumers are more likely to think positively about your brand and buy your product (in this case, your music) when they interact with content that engages multiple senses. billion in 2018. People love wearing band hoodies and tees to bars and gigs.

Marketing 141

Marketing Marketers Promotion User-Generated 141

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Research pays off in digital marketing fields, awareness, link gen, lead gen, etc. What could you do with an additional $1,000?

Whitepaper 108

Whitepaper Content Marketing Direct Mail User-Generated 108

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Hootsuite

DECEMBER 7, 2022

— Elon Musk (@elonmusk) September 17, 2018. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Twitter advanced search is an excellent tool to do market research. The real Elon Musk even replied to it! My head is spinning.

Place 129

Place Social Media Marketing Management Product 129

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Armed with this information, marketers can look to target Gen Z on multiple platforms and devices at all times. Market research shows that 85% of Generation Z learns about new products on social media.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

MARCH 4, 2019

As of August 2018, VentureBeat reported that WordPress powers about 30% of the internet in general. Buzzsumo is a great multi-purpose content marketing research tool. HubSpot also makes products for sales and service teams. As such, it can really be the ground control for your whole business. Meta, right?

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Outbound Marketing 102

Outbound Marketing CMO Management Customer 102

Content Marketing Institute

NOVEMBER 9, 2017

One of the things Joe stressed in his CMWorld keynote presentation is that content marketing success is contingent upon creating an audience who wants to hear from you – and 92% of the most successful content marketers focus on building an audience (Source: 2018 B2B content marketing research ).

Content Marketing 103

Content Marketing SEO Marketing Marketers 103

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95