2018 Market Research New Markets 
Content Marketing Institute
MAY 30, 2018
Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%).
Adobe Experience Cloud Blog
MARCH 23, 2018
18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% By using existing data, the platform can find new targets in new markets.
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Content Marketing Institute
DECEMBER 4, 2017
The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this!
Hubspot Marketing
JANUARY 21, 2019
Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.
SocialPilot
MARCH 12, 2024
That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.
Rock Content
OCTOBER 6, 2020
Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Rethink your virtual brand assets. These could include: a.
Hubspot Marketing
OCTOBER 2, 2019
If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.
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