2018 Market Research Outbound Marketing 
Content Marketing Institute
OCTOBER 22, 2017
Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.
Content Marketing Institute
DECEMBER 3, 2018
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.
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Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). Same for outbound marketing and e-commerce projects. from 2021 to 2028.
Lusha
OCTOBER 24, 2019
Maximize your market research to fuel outsourcing efforts. For example, this exact outbound tactic helped CIENCE achieve their outbound sales goals at (ironically) Inbound 2018 even though they didn’t have a booth at the conference. They used this chart to define and inspire the strategy: Source: CIENCE.com.
Lusha
OCTOBER 24, 2019
Maximize your market research to fuel outsourcing efforts. For example, this exact outbound tactic helped CIENCE achieve their outbound sales goals at (ironically) Inbound 2018 even though they didn’t have a booth at the conference. They used this chart to define and inspire the strategy: Source: CIENCE.com.
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