Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. That big discrepancy suggests a gap in value placed on the disciplines. Marketing as a Growth Driver. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% of their total marketing expense budget on marketing analytics —behind any other capability.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 111

PR B2C Promotion Health 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. What type of original research are you publishing? Research tech.

User-Generated 110

User-Generated Food Entertainment Retail 110

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 111

Manufacturing Content Marketing Marketers Marketing 111

Content Marketing Institute

DECEMBER 4, 2017

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). Click To Tweet.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Just look at Old Spice.

Food 145

Food Branding Place Product 145

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John : I’m interested in seeing how VR will play a part in making the world a better place. For example, we are able to capture places and moments that exist right now using VR. Are we kind of, nearly, almost there? johnkbucher Click To Tweet.

Branding 111

Branding Shipping Price Food 111

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing. — Elon Musk (@elonmusk) September 17, 2018. Research specific locations. Here’s how to use it: 1.

Place 139

Place Social Media Marketing Management Product 139

Content Marketing Institute

OCTOBER 22, 2017

If you’re like The Little Mermaid and want to be where the people are, your brand marketing needs to be online. Content marketing. Social media , blogs, and search engines – these places are where you’ll find users who want to get informed. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

APRIL 4, 2018

Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing. Research can take many forms. WSJ Graphics (@WSJGraphics) April 1, 2018. WSJ Graphics (@WSJGraphics) March 20, 2018.

Marketers 111

Marketers Marketing Thought Leadership User-Generated 111

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. With the HubSpot CMS , you can plan, produce, publish, and measure your results all in one place. Run a content audit.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

MARCH 24, 2021

Contact details: Make it easy for people to book or write about you by gathering all your contact details in one place. Create Interactive Content to Improve Music Marketing. We know they’re on Facebook, but they’re likely in a lot of other places too. billion in 2018. Create Social Media Accounts for Your Music.

Marketers 141

Marketers Marketing Promotion User-Generated 141

Content Marketing Institute

NOVEMBER 9, 2017

When I chat with marketers about their teams, the biggest cry I hear is for someone to create the content: often writers, but also videographers, podcasters, etc. Not only do digital librarians put practices in place so you can decide what to keep and what to get rid of, but they also help organize everything so it can be easily found.

Content Marketing 109

Content Marketing SEO Marketers Marketing 109

Rock Content

OCTOBER 6, 2020

You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Whether it is creating a name, expanding the service portfolio, or revamping the website design – you can put plans in place once you know who you are targeting. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. YouTube is also a social network that both generations are prominently using.

Gen Z 145

Gen Z Millennials Finance Education 145

Neil Patel

MARCH 31, 2021

Concerned about the implications of advertisers capturing vast quantities of consumer data with no checks or balances in place, the U.S. Some ad networks, including Google, also allow you to dig into why you’ve been served with a particular ad in the first place. By 2018, awareness of the program had reached almost 34 percent.

Advertisers 103

Advertisers Advertising User-Generated Place 103

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. Armed with this information, marketers can look to target Gen Z on multiple platforms and devices at all times. Market research shows that 85% of Generation Z learns about new products on social media.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Content Marketing Institute

OCTOBER 13, 2017

It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. Is content creation a challenge for your company? CMWorld Click To Tweet.

Communications 104

Communications Content Marketing Product Management 104

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform? from 2021 to 2028.

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Buffer Marketing

JANUARY 10, 2023

Within the first week, Janet had already received many domestic orders along with 17 international orders from places like Japan and France. ” For example, in 2018 Janet Gwen made the shift to more home decor items, predominantly candles. She ran all of the operations from her mom’s house.

Manufacturing 22

Manufacturing Shipping Retail Logistics 22

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Provides you with a benchmark against which you can measure your growth.

Shipping 98

Shipping Whitepaper Price eBook 98

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Content Marketing Institute

NOVEMBER 6, 2017

If you want to build links via social media techniques, investing in a white paper as a key cornerstone asset is a good place to start. Data/research. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Have insights that can solve various pain points?

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Search Engine Land

NOVEMBER 8, 2022

In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness. Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Register here for free.

Branding 90

Branding Non-Profit Real Estate Transform 90

Buffer Marketing

JULY 28, 2024

Twitter (now X) is the place to post your learnings, explain complex concepts, and comment on real-time industry trends & news. For example, research might indicate that Reels perform best on Instagram, but your audience might love Instagram carousels. It’s called the Pratfall Effect.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Marketing Insider Group

DECEMBER 8, 2020

Influencer marketing is as strong as ever, but in 2018, we’re seeing a shift towards brands making use of lesser-known influencers (people with authority in smaller niches). Any content that earns you a place in customers’ minds as a trustworthy source is worth creating. Harness the Power of Micro-Influencers. Analyze Your Data.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness. Another 23% have the option to work remotely part-time.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Econsultancy

FEBRUARY 23, 2022

The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. In the UK alone, those that use streaming platforms at least one a week has risen from 49% in 2018 to a much larger 77% in 2020, with under 45s dominating the shift. Mobile gaming. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It’s all very good to have a great strategy in place.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Lusha

OCTOBER 24, 2019

Here’s a quick list of what your outbound lead research should include, at a minimum: Key Industry Pain. Because these leads did not stumble across your brand looking for answers in the first place, they might not even be aware that they have a problem to solve. You’ve done your research and you have your tools in place.

CRM 40

CRM Outbound Marketing Communications User-Generated 40

Lusha

OCTOBER 24, 2019

Here’s a quick list of what your outbound lead research should include, at a minimum: Key Industry Pain. Because these leads did not stumble across your brand looking for answers in the first place, they might not even be aware that they have a problem to solve. You’ve done your research and you have your tools in place.

CRM 40

CRM Outbound Marketing Communications User-Generated 40

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It’s all very good to have a great strategy in place.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads. Why it’s important. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. The latest BRC/KPMG Retail Sales Monitor has revealed that close to half of non-food retail sales in the UK – 46.9% – took place online during 2021, and that ecommerce sales of non-food items for 2021 as a whole were 14.3%

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98