Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

MAY 4, 2018

Alignment empowers marketers to build a better business case for content marketing. Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment). You can find the complete results in this white paper.

Content Marketing 111

Content Marketing Whitepaper Marketers Marketing 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: Dataviz: A Critical Skill for Modern Marketers. Create and atomize a white paper. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Make sure that data follows over. Streamline your processes.

Whitepaper 109

Whitepaper Pharmaceutical Marketers Marketing 109

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world.

Whitepaper 111

Whitepaper B2C Communications Marketers 111

Hubspot Marketing

AUGUST 21, 2023

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98