Remove 2018 Remove Market Segmentation Remove Partner Marketing
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9 Account-based Marketing Case Studies

CXL

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Keep doing what works.