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In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Keep doing what works.
Image Source Tips for Writing Your Marketing Strategy Include a section about how you believe your brand vision will appeal to customers. Outline strategies for specific marketingsegments. Review how your marketing strategy will scale with the growth of your business.
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