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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. A lot of these factors change over time, putting your content marketing in a constant state of evolution. New technology.

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The Litmus Team’s Top Email Tips for 2025

Litmus

is so 2018. Subscribers have seen basic personalization a million times, and marketers need to step up and stand out. You can unlock so much potential by connecting email platforms with customer relationship management (CRM) systems , customer data platforms, email analytics tools, and marketing automation platforms.

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