Rock Content

AUGUST 31, 2017

Have you started your 2018 planning, yet? If you want to set up some time to get help with your strategic planning, book 30 minutes with me here. Christoph is ScribbleLive’s Vice President of Content Marketing Strategy. The post Have you started thinking about your 2018 content marketing strategy?

Marketing Strategy 69

Marketing Strategy Content Marketing Marketers Marketing 69

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

JULY 3, 2018

With that in mind, we've put together a list of the biggest and most important business listings sites today (based on Domain Authority gathered from Moz Link Explorer in May 2018). 57 Online Local Business Directories & Listings for Local Marketing. Many of these directories are completely free. Facebook (Domain Authority = 100).

SEO 145

SEO Marketing Plan Place Customer 145

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 101

Event Marketing Marketers Marketing Marketing Plan 101

Hubspot Marketing

SEPTEMBER 18, 2019

That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? For example, you might conduct an audit to identify gaps in your marketing plan. Remember the “ Tide Pod Challenge ?”

Communications 145

Communications PR Advertisers Advertising 145

Hubspot Marketing

NOVEMBER 17, 2020

The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. You can focus on building a content calendar, graphic design, and a blog marketing plan.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. When was the last time you changed yours?

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 96

Branding Transform Entertainment Customer Journey 96

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Whether Yelp will reign supreme is yet to be seen, but marketers should be adjusting their strategies now to include Facebook Local if they don’t want to be left behind. How will your business utilize Facebook Local in your 2018 marketing plan? What advertising potential do you see? I’m interested in your thoughts.

SEO 134

SEO Thought Leadership User-Generated Food 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Tip 3: Email Marketing—Build your List. How will you grow your new business in 2018, and beyond?

Marketers 134

Marketers Marketing Thought Leadership Marketing Plan 134

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketers 112

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Catch Michele’s session at Content Marketing World 2018.

PR 111

PR B2C Promotion Health 111

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Get Stakeholders to Buy-in Early.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Robert Rose (@Robert_Rose) June 13, 2018. . Do the preliminary work.

Automobile 102

Automobile Influencer Marketing Thought Leadership Manufacturing 102

Marketing Insider Group

APRIL 28, 2020

The far-reaching implications of agility as a way of improving team morale and employee satisfaction became the focus of deeper analysis in the State of Agile Marketing Report for 2020. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Marketers 132

Marketers Marketing Energy Place 132

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. If your meme isn’t funny, it most likely won’t be shared.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Litmus

AUGUST 28, 2019

In 2018 the average return on email spend was $38 for every $1 invested in the channel. To put that into perspective, an ROI of 5:1 is usually considered good for a marketing campaign. In 2018, the average email engagement time was 13.4 Nearly half of marketers plan to increase their email marketing budget.

Email Marketing 82

Email Marketing Marketing Plan SEO Branding 82

Content Marketing Institute

NOVEMBER 22, 2017

Revolutionary in its simplicity, practical in its understanding of behavioral psychology, The 12 Week Year offers an alternative to the familiar, but problem-plagued, year-long marketing plans. . It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Erik Wahl.

Product 111

Product Content Marketing Marketers Marketing 111

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism.

Content Marketing 110

Content Marketing Price Fashion Entertainment 110

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). Each episode includes a discussion of the business and marketing plan for the property. Content marketers looking for better results. Meaningful goals matter.

Place 108

Place Marketing Strategy Content Marketing Real Estate 108

Hootsuite

MARCH 26, 2020

In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. Posted by Benefit Cosmetics on Thursday, October 25, 2018. Even some of the largest conferences have gone partially or completely digital.

Promotion 145

Promotion Logistics Analytics Place 145

Hootsuite

FEBRUARY 26, 2020

And they should fit into your overall Instagram marketing plan. A post shared by Lay's (@lays) on Sep 10, 2018 at 12:30pm PDT. A post shared by Lay's (@lays) on Dec 26, 2018 at 10:00am PST. A post shared by Glamour (@glamourmag) on May 27, 2018 at 8:39am PDT. Start with a concept. No chip clip? No problem.

Branding 145

Branding Product Promotion Price 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

How might you utilize the techniques I’ve suggested in your 2018 content marketing plan? Tell me about your plans in the comment section. The post 7 Tips for Making Your Website Content Interactive appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Adobe Experience Cloud Blog

MAY 24, 2018

This is 2018. Digital marketing campaigns that stand out today need to move from personas to personalization. Scott Minor, Online Marketing Program Manager, Marketo. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. So do your competitors.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. Advanced Analytics, powered by Simply Measured Want more creative planning fuel? It’s that we’re failing at the social media storytelling game.

eCommerce 99

eCommerce Analytics Promotion Education 99

Content Marketing Institute

DECEMBER 13, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Bonus tip: Be a content maker, not just a content marketer. Content marketing has evolved over the last couple of years. SEO and Website Image Optimization 10-Point Checklist for Marketers.

Pharmaceutical 111

Pharmaceutical Social Media Marketing Content Marketing Marketing Plan 111

Rock Content

SEPTEMBER 8, 2020

In a study conducted by BrightLocal in 2018, they found that 58% of the U.S. This shows how the combination of mobile and voice is powerful for local online marketing. So start now by including voice search in your Digital Marketing plan. This simple action can help you tweak and improve the content. Address local intent.

User-Generated 132

User-Generated SEO Digital Marketing Price 132

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 Best Social Media Tools From 50 Most Influential Marketers Online. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.

Management 111

Management Energy Analytics Social Media Marketing 111

Rock Content

FEBRUARY 5, 2024

Filters have come a long way since 2018. A great tool for marketers to plan product launches, Q&A sessions, or behind-the-scenes looks. I mpact on Marketers: Plan and promote your live sessions. Via Pallyy 4. Instagram Filters Refresh: Spark Your Stories! Now, anyone can create augmented reality Filters.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. Here are some tips and examples that you can integrate into your Digital Marketing plan.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Content Marketing Institute

JULY 10, 2018

Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. HANDPICKED RELATED CONTENT: 2018 Content Marketing Toolkit: Tips, Templates, and Checklists. Don’t play.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Hootsuite

MARCH 30, 2022

While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. In fact, it can be a great marketing move if you lean into the shift. Take, for example, YouTuber Matti Haapoja, who rebranded from the name Travel Feels in 2018.

Social Media Marketing 129

Social Media Marketing Branding Communications Marketing Plan 129

Hootsuite

JULY 21, 2020

— Twitter Business (@TwitterBusiness) December 13, 2018. Ready to put your video marketing plan into action? The post The Ultimate Breakdown of Social Video Metrics for Every Platform appeared first on Social Media Marketing & Management Dashboard. Here are the metrics you need to succeed: Impressions.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Cover image by Joseph Kalinowski/Content Marketing Institute. Paid version after free trial).

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111