Content Marketing Institute

NOVEMBER 6, 2018

Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. Weren’t able to attend or missed a few sessions?

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Content Marketing Institute

OCTOBER 12, 2018

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). Here’s what watching the hosts create experiences for their guests reminded me about the strategy behind creating content experiences for our guests (think: audiences).

Place 108

Place Marketing Strategy Content Marketing Real Estate 108

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? How does interactive video fit into your marketing strategy?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Marketing Insider Group

FEBRUARY 5, 2018

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay.

Event Marketing 101

Event Marketing Marketing Marketers Marketing Plan 101

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Hard work, a structured go-to-market approach and a commitment to growing and efficiently promoting the business.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. When was the last time you changed yours?

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Content Marketing Institute

APRIL 25, 2018

A key challenge was identified in that research and a gated guide was created on how to document a content marketing strategy. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Catch Michele’s session at Content Marketing World 2018.

PR 111

PR B2C Promotion Health 111

Hubspot Marketing

APRIL 25, 2022

This makes influencer marketing a great method for brands or businesses looking to market themselves on TikTok. In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. Clubhouse. I remember when Clubhouse was launched in 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns?

Marketing 136

Marketing Marketers User-Generated Millennials 136

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

SMA Marketing

APRIL 20, 2023

These scenarios happen when a content marketing strategy doesn't take the time to answer the questions many buyers need answered. Refining Your Content Marketing Strategy Now that you have a full picture of all the options to develop personalized content for your marketing efforts, you may be wondering where to start.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. This is an important fact when considering how your Content Marketing strategy can best contribute to your overall revenue goals.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Hootsuite

JANUARY 6, 2020

A clear, focused Facebook marketing strategy is the only way to tap into this existing audience. Here are our best Facebook marketing tips for the year ahead. Here are our best Facebook marketing tips for the year ahead. How to create a Facebook marketing strategy in 7 easy steps. Table of contents.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Rock Content

SEPTEMBER 8, 2020

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. In a study conducted by BrightLocal in 2018, they found that 58% of the U.S. This shows how the combination of mobile and voice is powerful for local online marketing. Address local intent.

User-Generated 132

User-Generated SEO Digital Marketing Price 132

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism.

Content Marketing 110

Content Marketing Price Fashion Entertainment 110

Marketing Insider Group

APRIL 28, 2020

The far-reaching implications of agility as a way of improving team morale and employee satisfaction became the focus of deeper analysis in the State of Agile Marketing Report for 2020. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Marketing 132

Marketing Marketers Energy Place 132

Hootsuite

JULY 15, 2020

Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). If not, you have good reason to reconsider your plan, no matter how exciting it may be. Each loop includes four points, at which you plan, act, observe, and reflect.

Analytics 145

Analytics B2C Health Product 145

Content Marketing Institute

NOVEMBER 22, 2017

Revolutionary in its simplicity, practical in its understanding of behavioral psychology, The 12 Week Year offers an alternative to the familiar, but problem-plagued, year-long marketing plans. . It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Erik Wahl.

Product 111

Product Content Marketing Marketing Marketers 111

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. HANDPICKED RELATED CONTENT: How to Get Noticed: 3 Instagram Marketing Strategies.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018.

Management 131

Management CMO Marketing Marketers 131

Adobe Experience Cloud Blog

AUGUST 3, 2018

For the uninitiated, retargeting is an online marketing strategy that keeps your brand in front of users who have bounced out of your site. As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Rock Content

MARCH 21, 2023

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly important part of your overall marketing plans and without it, you can have a hard time getting established or finding new business.

Content Marketing 96

Content Marketing Finance Real Estate Marketing 96

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement. TechWyse Internet Marketing has your back!

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. Let us know in the comments below!

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

SMA Marketing

JANUARY 19, 2023

If you take an objective look at your current marketing efforts, your website, search engine optimization , and your lead generation (or lack of), you may come to one conclusion – you aren’t getting the results you want. A lack of leads and customers will make you re-evaluate your current marketing strategy.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Sprout Social

NOVEMBER 29, 2018

2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Content marketing generates over 4x more leads than PPC per $1000 within 36 months.

User-Generated 112

User-Generated B2C eBook Promotion 112

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. And that will also help you leverage your Twitter marketing strategy. Sport climbing was mesmerising at Buenos Aires 2018 ! Jump back to see Twitter updates in previous months.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

AUGUST 21, 2023

Remember to consider niche audiences and segments of your target audience in your business plan. Marketing Strategy Here, you'll discuss how you'll acquire new customers with your marketing strategy. It offers a comprehensive picture of how it plans to use digital marketing to promote the community.

Price 98

Price Finance Marketing Strategy Product 98

SocialPilot

DECEMBER 8, 2023

have happened due to drunken driving from the year 2010 to 2018 during the holidays. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way. By strategically planning, your team can craft a unique holiday marketing strategy that elevates your seasonal sales.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

Moz

MAY 17, 2020

In October 2018, a new insight gave me the chance to rewire my SEO thought process. This led me to develop a new framework aligning SEO with other marketing activities. Let's fast-forward to 2018: I discovered that Google had changed gears. My client was planning to run a marketing campaign starting in October.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73