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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot Marketing

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. You can focus on building a content calendar, graphic design, and a blog marketing plan.

Gen Z 145
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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Take Chase Bank’s tweet ostensibly advising a Millennial.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. Strategy Analytics ).

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

There are a variety of reasons why your company should use social media marketing, but we’ve created a list of four of the most beneficial reasons to consider. In 2018, there were over 3.2 Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand.

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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. And late adopters?

Marketers 136
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An expert’s guide to influencer marketing

Sprout Social

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks.

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Interactive video: why your marketing strategy needs this type of content

Rock Content

In a report shared by Forbes in 2018, videos were already considered the most effective way to reach people. In the last two years, gamification has been gaining more space in the marketing world, and many people have already taken advantage of this strategy. And interactive video fits just like a glove in this tactic!