Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z 132

Gen Z Influencer Marketing Social Media Marketing Finance 132

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 95

Branding Transform Entertainment Customer Journey 95

Hootsuite

MARCH 26, 2020

In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. How will you promote the event? Do you plan to work with an advertiser or other partner? What KPIs and data do you plan to track?

Promotion 145

Promotion Logistics Analytics Place 145

Content Marketing Institute

APRIL 25, 2018

I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan.

PR 109

PR B2C Promotion Health 109

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.

Automobile 100

Automobile Influencer Marketing Thought Leadership Manufacturing 100

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. For example, if you are a B2B brand, put over half your time and promotion resources into a major industry study. Who is my audience?

eCommerce 99

eCommerce Analytics Promotion Education 99

Content Marketing Institute

JANUARY 2, 2018

If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. 50 Best Social Media Tools From 50 Most Influential Marketers Online.

Management 111

Management Energy Analytics Social Media Marketing 111

Content Marketing Institute

APRIL 27, 2018

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Engage and promote. Cover image by Joseph Kalinowski/Content Marketing Institute.

Promotion 111

Promotion Social Media Marketing Content Marketing User-Generated 111

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Promote your content. Here it is.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hootsuite

FEBRUARY 26, 2020

Save time and look professional while promoting your brand in style. And they should fit into your overall Instagram marketing plan. A post shared by Lay's (@lays) on Sep 10, 2018 at 12:30pm PDT. A post shared by Lay's (@lays) on Dec 26, 2018 at 10:00am PST. How to make a collage on Instagram. No chip clip?

Branding 145

Branding Product Promotion Price 145

Content Marketing Institute

JUNE 22, 2018

and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do. The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism.

Price 109

Price Content Marketing Fashion Entertainment 109

Rock Content

FEBRUARY 5, 2024

From event reminders to product tags and fundraisers, it’s a game-changer for marketers. Promote events with event reminders and involve your audience in fundraisers, showing the human side of your brand. Filters have come a long way since 2018. I mpact on Marketers: Plan and promote your live sessions.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Hootsuite

JANUARY 6, 2020

For the best results, be sure to share your content using cross-promotion best practices, rather than simply cross-posting. How to create a Facebook marketing strategy in 7 easy steps. But unless those Likes are part of a broader marketing plan, they’re not going to provide a great return. Share it on Facebook, too.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

JULY 21, 2020

Gives you an idea of your ROI if you spent money to promote your video. — Twitter Business (@TwitterBusiness) December 13, 2018. Ready to put your video marketing plan into action? With Hootsuite you can upload, schedule, publish, promote, and monitor your social videos from one platform. Views at 25%.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. To help promote informed discussion, we're testing a new prompt on Android –– when you Retweet an article that you haven't opened on Twitter, we may ask if you'd like to open it first.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. Experian Marketing).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

TechWyse

MAY 3, 2023

It optimizes marketing campaigns by making real-time modifications to targeting and messaging. Many companies have used AI in their digital marketing plans. The Rise of Social Media Stories Social media stories have become one of the most popular digital marketing trends in recent years. Improves ROI by lowering ad waste.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Content Marketing Institute

NOVEMBER 22, 2017

Revolutionary in its simplicity, practical in its understanding of behavioral psychology, The 12 Week Year offers an alternative to the familiar, but problem-plagued, year-long marketing plans. . It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. by Erik Wahl.

Product 111

Product Content Marketing Marketing Marketers 111

Hootsuite

MARCH 30, 2022

While you’re here, we’ve also compiled some creative channel name ideas to get you started on your YouTube marketing plan. In fact, it can be a great marketing move if you lean into the shift. Take, for example, YouTuber Matti Haapoja, who rebranded from the name Travel Feels in 2018. Sign up free today. Get Started.

Social Media Marketing 129

Social Media Marketing Branding Communications Marketing Plan 129

Hubspot Marketing

JULY 26, 2022

Overall, email is an effective promotion channel for the high-value content you create on your website. You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Marketing Campaign: Promotion. Marketing Campaign: Promotion. Tory Burch.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

SMA Marketing

APRIL 20, 2023

Content marketing is a broad term that encompasses the words and images used to promote a product or service. In today's online world, excellent content marketing cuts through the noise of unhelpful information to attract the right customers with the businesses and services they want to find. Download it today.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Content Marketing Institute

SEPTEMBER 25, 2018

To promote your longer-form content on social, piggyback it with an image that attracts attention on social media. Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. Images earn 2.3

Whitepaper 111

Whitepaper Transform Fashion Social Media Marketing 111

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. Why should you care about using AI in your job as a marketer? And late adopters? “But what about our jobs?!”

Marketing 136

Marketing Marketers User-Generated Millennials 136

Sprout Social

MAY 5, 2019

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. In the above, you’ll note that it’s not an average product promotion post.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

SMA Marketing

JANUARY 19, 2023

Using social media to promote your message and expand your reach is where you can really make an impact in getting your message out to your audience. If you're at the point in your company's growth where you realize you need help marketing your business online, it's time to hire a digital marketing agency.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

Content Marketing Institute

MAY 11, 2018

HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Eye-catching photos, smart copy, and important details: What influencer has the time to create compelling graphics to promote your event on social? Event plan in a box. Make the first conversation matter.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy.

User-Generated 112

User-Generated B2C eBook Promotion 112

SocialPilot

DECEMBER 8, 2023

You can provide your audience with a stage to create content that would, in turn, act as UGC for cross-platform promotion. REI The holiday season is a time of hyperactive marketing for nearly all brands. Takeaway: REI has proved itself to the public as a brand that stands by the values it promotes.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

Rock Content

MARCH 21, 2023

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. However, it is an incredibly important part of your overall marketing plans and without it, you can have a hard time getting established or finding new business.

Content Marketing 96

Content Marketing Finance Real Estate Marketing 96

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? In 2018, there were over 3.2 Let's dive in. Increase Brand Awareness. Learn From Competitors.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next. Personalize your approach.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, in 2018, we discovered that 17% of marketers planned to add podcasting to their strategy. While big brands like GE and Microsoft have already created their own shows, other marketers have focused on sponsoring podcasts that relate to their field or have a similar target audience.

Food 107

Food Fashion Advertising Advertisers 107

Martech

APRIL 5, 2022

That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. The owner of a local restaurant wants to know what offers and promotions resonate best with customers.

Customer 106

Customer CMO Customer Journey Non-Profit 106

Content Marketing Institute

DECEMBER 25, 2018

As a content marketer, you need to make thoughtful decisions about how and where to distribute your content, as well as how you boost your efforts’ chances of building authority and trust. Promote your blog posts for maximum success. Register by the end of 2018 for the lowest rates for Content Marketing World 2019!

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98