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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Can you imagine the chaos to building a house without a plan? So, in 2019 ….

CMO 110