2018, Marketing Plan and Whitepaper

How to Generate Revenue with Your Interactive Content

Rock Content

JUNE 30, 2020

This content avalanche has caused users to become more selective, and their preferences have been documented in Demand Gen’s 2018 Content Preferences Survey Report. Here are some tips and examples that you can integrate into your Digital Marketing plan. Interactive ebooks.

Whitepaper

Whitepaper eBook Transform User-Generated

What is Content Marketing?

SMA Marketing

APRIL 20, 2023

Ways to Answer the “How” Question Web pages, blog articles, infographics, emails, white papers, videos, podcasts, and social media interactions are all avenues to present curated content. But, content marketing is about more than scheduling tweets or writing a great blog post. Hint: It's Not Just for Search Engines.

Content Marketing

Content Marketing Whitepaper Marketers Marketing

Research Tells You How to Pick Better Images for Social Media

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. Data visualization is best paired with original research and as a lead-in to a lead magnet like an e-book or white paper.

Whitepaper

Whitepaper Transform Fashion Social Media Marketing

Webinars

Unlocking the Power of Martech for the Non-Technical Marketing Leader

MORE WEBINARS

How to calculate the ROI of interactive content

Rock Content

JUNE 9, 2020

The most used are: infographics ; quizzes ; ebooks ; white papers ; calculators ; landing pages ; contests; videos. You can use each type of interactive content in distinct ways within a marketing plan. There are several ways to create interactive content. There’s no rule for it.

Whitepaper

Whitepaper Customer Acquisition User-Generated eBook

3 Retargeting Strategies to Boost Conversions

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy.

Whitepaper

Whitepaper eBook Thought Leadership Energy

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. How Tom’s of Maine Found Success in Micro-Influencer Marketing. And be persistent.

Influencer Marketing

Influencer Marketing Branding Whitepaper Thought Leadership

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). 79% of B2B buyers share white papers with their coworkers.

Digital Marketing

Digital Marketing Marketing Strategy B2C Marketers

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing

Digital Marketing Social Media Marketing Thought Leadership Whitepaper

Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

OCTOBER 21, 2020

The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. According to LinkedIn data, deals influenced by marketing on LinkedIn were 161% larger on average than those forged offline, in the boardroom, or otherwise. Not only that.

Social Media Marketing

Social Media Marketing B2C Finance Marketers

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy

Marketing Strategy Marketers Marketing Whitepaper

19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy

Marketing Strategy Marketers Marketing Whitepaper

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy

Marketing Strategy Content Marketing Whitepaper Thought Leadership

How the YouTube algorithm works in 2025

Hootsuite

FEBRUARY 14, 2025

If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. In 2016, YouTube released a whitepaper describing some of the inner workings of its AI: Deep Neural Networks for YouTube Recommendations. 1 Social Media Tool Create.

Analytics

Analytics Whitepaper Promotion SEO

How to engage customers on social with brand storytelling

Sprout Social

JANUARY 25, 2019

Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. A post shared by Shinola (@shinola) on Dec 19, 2018 at 1:58pm PST. When creating a social media marketing plan , make sure you are being you. We hope you’ll visit soon.

Branding

Branding Customer Whitepaper Manufacturing

Marketing Pro Pulse

How to Generate Revenue with Your Interactive Content

What is Content Marketing?

Webinars

Trending Sources

Research Tells You How to Pick Better Images for Social Media

Webinars

How to calculate the ROI of interactive content

3 Retargeting Strategies to Boost Conversions

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

199 Digital Marketing Stats to Drive Your Marketing Strategy

36 Digital Marketing Experts You Need To Follow On Social Media

Essential Tips and Tools for B2B Social Media Marketing

19 B2B Marketing Strategies That Are Still Important for 2019

19 B2B Marketing Strategies That Are Still Important for 2019

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

How the YouTube algorithm works in 2025

How to engage customers on social with brand storytelling

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