Martech

JULY 12, 2024

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

Transform 109

Transform User-Generated Law Marketing Mix 109

Marketing Insider Group

MARCH 14, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. However, content marketing needs […]. However, content marketing needs […].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Content Marketing Institute

SEPTEMBER 21, 2018

Here are five advanced methods that belong in every marketer’s content promotion strategy. 19 Favorite Tools for Content Promotion in 2018. Most content marketers are familiar with influencer outreach. Cover image by Joseph Kalinowski/Content Marketing Institute. Involve influencers in content promotion early.

Promotion 111

Promotion Transform Price Influencer Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. So which of these hot new digital marketing strategies do you plan on implementing?

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Shoppers 134

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

Content Marketing 109

Content Marketing Non-Profit Marketers Marketing 109

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Decide on your platform(s).

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

SEPTEMBER 11, 2018

In turn, it can ensure that your marketing strategies match the new buying behavior. Today, more people use search engines to find products or services than any other marketing channel. There is one more reason why you should be using SEO. The discipline helps you position your brand throughout almost the entire buying journey.

SEO 145

SEO User-Generated Shoppers Key Performance Indicator 145

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. It’s hard to imagine it was only $10 billion in 2018. billion in 2023.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Pop-Tarts (@PopTartsUS) March 6, 2018. Many brick-and-mortar businesses are on the hunt for a social media marketing strategy that drives in-store sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketers 112

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Search Engine Land

SEPTEMBER 23, 2024

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. However, many marketers still struggle to understand its full potential. This confusion often leads businesses, agencies and corporations to miss the benefits of integrating it into their marketing strategies.

Advertisers 71

Advertisers Advertising Retail Management 71

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 110

Marketing Strategy B2C Marketers Marketing 110

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Online reviews.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Hubspot Marketing

MARCH 18, 2020

If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. We'll cover podcasting's biggest marketing opportunities, where podcasting is headed, and the demographics who tune in the most. Podcasts and Advertising. Statista ). Podcast Growth.

Gen Z 143

Gen Z Advertisers Advertising Millennials 143

Search Engine Land

JUNE 12, 2024

” Search volume for the keyword “audience research tool” started to grow after SparkToro launched in 2018 and increased by 33% in the past year. However, the team may be playing a long game and focusing on designing an entirely new category for “audience research tools.”

SEO 98

SEO Marketing Strategy PR Price 98

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Sachs Marketing Group

DECEMBER 20, 2022

TikTok as a content platform began in 2018 and was created from a merger between ByteDance’s social network Douyin , and the popular lip-sync video app Musical.ly. The post How to Create a TikTok Marketing Strategy for 2023 appeared first on Sachs Marketing Group.

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. 14:26] Why do you call this book the last great marketing strategy? [16:32]

Marketing Strategy 96

Marketing Strategy Gen Z Marketers Marketing 96

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MAY 7, 2019

So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% source: Moz ).

Place 145

Place Education Branding Marketing Strategy 145

Adobe Experience Cloud Blog

JANUARY 11, 2018

Marketing is going through a technology revolution. For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. E=mc 2 is just not the right formula to drive marketing results!

Thought Leadership 134

Thought Leadership Customer Journey Email Marketing Analytics 134

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. Marketing is, and always has been, about reaching customers where they are. There’s no avoiding it: internet marketing is critical for the success of your business in 2018. Create a blog.

Marketers 145

Marketers Marketing SEO CRM 145

Vertical Response

JULY 7, 2024

WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike. In this competitive landscape, social media apps such as these are essential for businesses to consider in their marketing strategies. These apps support various business functions, from customer support to marketing and sales.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. That’s up from 80% in 2018.

Marketers 145

Marketers Marketing Advertisers Advertising 145

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. Build a modern conversational growth strategy fit for your growing B2B organization and customer base. Standardize. Levy, Jason.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Marketing Insider Group

MARCH 27, 2019

Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. As people […].

Email Marketing 111

Email Marketing Marketing Strategy Marketers Marketing 111

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. 366 million new people started using social media in 2018 alone. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Adobe Experience Cloud Blog

DECEMBER 1, 2017

With marketing automation, banks can now realize the promise of big data by obtaining a 360-view of their customer in real time. So, what does the intersection of consumer data and marketing strategy look like? Use of Data to Define the Customer Journey.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! For the financial services marketer: Telling a Better Story with Data: BBH & Content Marketing Maturity. Fearless Keynotes.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. In 2019, in-store Black Friday foot traffic dropped 6% lower than in 2018. Only small portions of those surveyed said they went to a store after seeing television commercials (7%), email marketing ads (7%), newspaper promotions (8%), or physical signage (1%). Ads and Black Friday Foot Traffic.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

APRIL 12, 2021

How Performance Marketing Works. There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. With any digital marketing campaign, establishing your objectives is key. Top Performance Marketing Verticals. A conversion goal. A commission rate.

Performance Marketing 142

Performance Marketing Affiliate Marketing Price Retail 142

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Today I’ll share a few key ideas from this eye-opening book that will prove this is a vital resource that is worth buying, sharing, and incorporating into your marketing strategy. 4) Distinctive value. My guarantee.

Health 142

Health Marketers Marketing B2C 142