Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 9, 2025

People spend an average of 2 hours and 21 minutes a day on social media This is the first decrease in average time spent since 2018, though only by a few minutes. Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Source: Statista 2.

Gen Z 90

Gen Z Social Media Marketing Millennials User-Generated 90

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. At this point, marketers know that they should be leveraging video in their marketing strategy. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. 366 million new people started using social media in 2018 alone. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Together, Millennials and Gen Z have a direct spending power of $1 trillion.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. That’s up from 80% in 2018.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. While they are digital, social, and mobile to the core, he says, their values are more strongly aligned with their baby boomer counterparts than those of the generation that came directly before them (millennials).

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. These tips and tactics will help you nail your Pinterest marketing strategy.

Millennials 145

Millennials Fashion Promotion SEO 145

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. How does interactive video fit into your marketing strategy? How does interactive video fit into your marketing strategy?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. That’s an increase of 8%year-over-year from 2018. That’s a jump from 43% in 2018.News

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. The Benefits of Using AI Digital Assistants in Marketing. And late adopters?

Marketing 136

Marketing Marketers User-Generated SEO 136

Hubspot Marketing

MARCH 11, 2019

But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business? In this guide, we’ll cover the answers to all of these questions — but first, let’s define social media marketing. Benefits of Social Media Marketing.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Our content marketing expertise costs a fraction of what you may be spending now on marketing efforts. Marketing Budgets Shifting and Changing. billion in 2018 to $15.2

CMO 140

CMO Marketing Marketers SEO 140

Duct Tape Marketing

DECEMBER 9, 2013

Why Gen Y Doesn’t Matter the Way You Think It Does written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Depending upon what research group you subscribe to the collective members of Gen Y will eclipse the earning power of the Baby Boom generation sometime around 2018.

Millennials 78

Millennials User-Generated Communications Marketing Strategy 78

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. Both networks have solid benefits and entertainment factors. What to Keep in Mind with Instagram Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Take Skittles for example. Instead, they used the money to create a full-length Broadway musical.

Gen Z 145

Gen Z Advertising Advertisers Energy 145

Spiralytics

FEBRUARY 5, 2023

Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. Here are some statistics that show gender’s impact on marketing. 50% of millennials consider gender as a spectrum.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018?

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Marketing Insider Group

OCTOBER 3, 2019

The ice cream company’s ads contain a comical, yet heart-tugging, take on eating as a respite from the pain of adulthood, a topic that resonates deeply with its Millennial target audience. . billion of revenue in 2018. Offer future value. In turn, this helps them create better, more targeted ads.

Millennials 102

Millennials Shoppers Customer loyalty Advertising 102

Hootsuite

DECEMBER 10, 2019

Posted by Citadel Careers on Wednesday, May 16, 2018. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. But they wanted to better coordinate their brand and performance marketing goals. That's why we compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JANUARY 13, 2022

times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. And with consumers 2.4 Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. Focus on Facts and Data. population.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. Let us know in the comments below!

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hubspot Marketing

JANUARY 30, 2018

It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). Instagram and Pinterest are excellent choices if you're aspiring to reach out to millennials.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Sprout Social

DECEMBER 17, 2018

By missing the relevant connection to their brand and/or posting reactively, marketers may see some likes come through, but the true benefit to the brand is lost. This is particularly true with millennials , who we found prefer brands that are honest and socially responsible.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Rock Content

NOVEMBER 17, 2020

Consider the millennials , for example. In that sense, word of mouth marketing is expanded to social media , where products are constantly being analyzed and reviewed in natural conversations. Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Practice What You Preach.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Power Digital Marketing

FEBRUARY 20, 2019

However, despite the ever-changing strategies of the industry, the endgame is always the same: promote brands to consumers and influence their buying behavior. Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company?

Market Trends 40

Market Trends Marketers Marketing Millennials 40

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145