Hubspot Marketing

JULY 28, 2020

These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. At this point, marketers know that they should be leveraging video in their marketing strategy.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? How do interactive videos look like?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.

Video Marketing 145

Video Marketing Place Product Branding 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”. How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

Marketing Insider Group

DECEMBER 29, 2020

Top B2B Digital Marketing Trends for 2021. If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. Promoting events.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Neil Patel

JUNE 1, 2021

It will help you to find out if people search about the topics you want to talk about during your webinar videos. You can search for more generic topics such as “Video Marketing” as an example to find out how many people are searching for that topic. YouTube published a video about 2018 that has accumulated millions of views.

User-Generated 141

User-Generated Video Marketing Place Product 141

Adobe Experience Cloud Blog

JANUARY 3, 2018

For example, if your target audience is small business owners, then you can create whiteboard videos about the various issues they face around hiring, sales, marketing, incorporation, and payments. In fact, whiteboard videos can also be a part of your broader education-based marketing strategy.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Marketing Insider Group

OCTOBER 11, 2016

According to marketing specialists, video content is the most popular type of content marketing to date. In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco).

Marketers 111

Marketers Marketing Content Marketing Video Marketing 111

Marketing Insider Group

OCTOBER 21, 2021

. ~ Content Marketing Institute annual survey on Content Marketing Trends. We will begin to realize the opportunity of an AI-driven content marketing strategy. But what other digital marketing trends might we see as we head towards 2022? The second bug trend is AI-generated content. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Content Marketing Institute

JUNE 1, 2018

Your Content Marketing Success Depends on It. Video Marketing Strategy: What Marketers Need to Know. A few brands took advantage of the 2018 Olympic Games in Pyeongchang to experiment with VR to engage a broader audience. It’s return on relationship with a side of butterfly effect.”.

Fashion 111

Fashion Education Entertainment Content Marketing 111

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. His posts cover all about video marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

OCTOBER 9, 2018

Submit a Sound of Rum inspired track for the chance to get feedback from @majorlazer and to win a music video. A post shared by bacardiusa (@bacardiusa) on Aug 14, 2018 at 11:15am PDT. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Conclusion.

Entertainment 111

Entertainment User-Generated Advertising Advertisers 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Integrating some personalization technology into our content marketing strategy. What could you do with an additional $1,000?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

OCTOBER 27, 2022

In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Plus, we'll explore some examples of effective content marketing strategies for inspiration. Why Marketers Need to Create a Content Marketing Strategy.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Courses: Agency Scale Accelerator.

Copywriting 71

Copywriting eCommerce Marketers Marketing 71

Content Marketing Institute

JUNE 8, 2018

Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Customers and non-customers watch Vans shorts to experience characters they identify with, says @drmckee.

Entertainment 111

Entertainment Content Marketing Branding Customer 111

Digital Marketer

SEPTEMBER 19, 2022

He has been video marketing for the last 4 years and has uploaded more than 1,200 videos on YouTube. Starting in 2018 his Facebook ad courses have generated millions in profit and helped over 10,000 marketers achieve tremendous success by mastering the platform. DigitalMarketer Faculty. DigitalMarketer Faculty.

Copywriting 69

Copywriting eCommerce Marketers Marketing 69

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

DECEMBER 20, 2023

And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more. BuzzSumo also has a robust influencer marketing tool. It’s also a newer tool, having launched in 2018.

Branding 136

Branding Price Influencer Marketing Transform 136

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. How the old model fails.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketers 111

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Revise the new-year lede and the content will work just as well in late 2018 and beyond. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Daniel Knowlton, f ounder, KPS Digital Marketing.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111