Hubspot Marketing

FEBRUARY 12, 2019

In 2018, YouTube was the most popular IOS app. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. YouTube Demographics Stats. billion views.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. In 2018, video viewing time grew by 38%: Total users went from viewing 400,000 hours of natively hosted video every day to more than 13 million hours of video monthly. billion monthly.

Gen Z 143

Gen Z Millennials User-Generated Advertising 143

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Even back in 2018, a whopping 87% of consumers said they wanted to see more video from brands in the next year. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Image Source. Image Source.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 130

Gen Z Millennials Retail Price 130

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Musical.ly, a lip-syncing app which ByteDance purchased and merged with TikTok, reportedly had 100 million monthly active users when it was purchased by TikTok in 2018. ( In 2018, TikTok made $3.5

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

JANUARY 27, 2020

In a 2018 study based in the U.K. In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. In 2018 mobile VR made $3 billion globally, in part due to purchases related to the mobile app Pokemon Go. In 2018, 70% of TVs sold globally were smart TVs.

Millennials 144

Millennials Shipping Entertainment eCommerce 144

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics. YouTube has 2 billion logged-in monthly users. use YouTube.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2018 $1.99 million 2018 59.06 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 93

Gen Z Fashion Millennials Retail 93

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Over one third of Pinterest’s current monthly active users are from the U.S.,

Millennials 112

Millennials Shoppers Food User-Generated 112

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 122

Market Trends Transform Customer loyalty Millennials 122

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT.

Branding 109

Branding Millennials Non-Profit Whitepaper 109

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JULY 15, 2019

View them here: Oracle, June 5, 2018, 9 p.m. EST. VMware, September 25, 2018, 4 p.m. EST. VMware, September 27, 2018, 1 p.m. EST. UPS, December 5, 2018, 11 a.m. EST. UPS, December 17, 2018, 11 a.m. EST. UPS, November 14, 2018, 11 a.m. 80% of Twitter users are affluent millennials. EST. B2C brands.

B2C 112

B2C Millennials Food Retail 112

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues.

Branding 126

Branding Key Performance Indicator Transform Millennials 126

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. It's estimated that 2 million businesses were advertising on the platform in 2018. Paid Promotion.

Shoppers 139

Shoppers Product Gen Z Promotion 139

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Approximately 28% of US adults have a Pinterest account. Visual search is on the rise.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018. In 2018, video on YouTube generated around $3.36

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). 69% of millennials will trade other benefits for flexible work options including remote work. ( The amount of people who work remotely at least once per week has grown by 400% since 2010. Owl Labs ). Owl Labs ). CoSo Cloud ). Buffer ).

Millennials 144

Millennials Analytics Communications Management 144

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Let’s go dive into the timeline of events. 2011 - Keek , another video-sharing social media service, launched.

Gen Z 135

Gen Z User-Generated Transform Social Media Marketing 135

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media Marketing 108

Social Media Marketing Marketing Marketers eCommerce 108

Hootsuite

JUNE 12, 2020

A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Since its audience skews millennial, the account’s Stories feature references that speak to the age range, from Animal Crossing to Aubrey Plaza. Millennials have been accused of avoiding phone calls. Tip : Keep Stories short and sweet. seconds per scene.

Analytics 145

Analytics Millennials Promotion Management 145

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 97

Content Marketing Millennials Pharmaceutical Finance 97

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 99

Branding Gen Z Food Millennials 99

Neil Patel

SEPTEMBER 13, 2021

It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Papercut Films was the production company for the technology documentary film, which had an April 2018 release.

Transform 136

Transform Marketing Marketers Millennials 136

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. And 94% of business leaders say they expect employees to pick up new skills on the job, up from 65% in 2018.

Gen Z 93

Gen Z Millennials Health User-Generated 93

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Statista states, “93% of Millennials have compared online deals using a mobile device.” Strategy Analytics ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Backlinko

JUNE 4, 2024

Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Ecommerce share in global retail sales is forecasted to reach 22.6% trillion in 2023, up from $1.03

eCommerce 93

eCommerce Gen Z Shipping Retail 93

Content Marketing Institute

JANUARY 9, 2018

Producer/director Fraser Morton at Click2View explains, “It was my job to find millennial talent who embodied the solo traveler. And, based on the success of the original videos, Visa asked the agency to produce follow-on series, including a four-episode fashion edition in Japan and a series around the 2018 Winter Olympics in Korea.

Fashion 107

Fashion Food Millennials Entertainment 107

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Closed deals and increased ROI.

Customer 117

Customer Branding Millennials User-Generated 117