Hubspot Marketing

MARCH 8, 2021

Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service. Takeaways for Marketers. Next to each Buyable Pin's "Save" button was a blue "Buy It" button.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. In second place is Brazil at 27 million. Still, the millennial generation remains the platform’s median age. There, Pinterest ads reach 15.2%

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S. It also showed investors that future user growth will likely take place overseas. That’s up from 80% in 2018. in the near term.

Marketing 145

Marketing Marketers Advertisers Advertising 145

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

NOVEMBER 26, 2018

Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Allowing for check-ins and reviews, it’s a prime place to grow a dedicated local following.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. However, challenges are also opportunities.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Sprout Social

OCTOBER 31, 2018

Near this place (results are confined to a 15-mile specified by the user). — Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. See how that works?

Branding 111

Branding Gen Z Food Millennials 111

Hootsuite

JUNE 12, 2020

This overview is a good place to spot under and over-performing Stories. A 2018 study by Facebook IQ found that Story ads performed best at 2.8 Compared to most social networks, Instagram doesn’t offer a lot of places to refer traffic outside of the app. Stories are an ideal place to experiment and learn. Interactions.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Image Source Google has noticed this switch, with one of its executives even saying that Google Search and Maps have lost searchers in younger generations who instead turn to apps like TikTok and Instagram to look for places to eat. 2012 - Facebook buys Instagram.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sales Force: CMO

AUGUST 2, 2022

Yet, the same survey revealed that fewer than 6% of employers have put policies in place that enable unbiased recruiting. According to a recent Deloitte survey , 46% of Gen Z and 45% of Millennials (those born between 1981 and 1996) “feel burned out due to the intensity/demands of their working environments.” The good news?

Gen Z 98

Gen Z Millennials Health User-Generated 98

Hootsuite

DECEMBER 10, 2019

This is a clear opportunity for marketers who understand how to strike the right balance between public and private: Public feeds are the place to drive awareness. Private channels are the place to drive meaningful one-to-one engagement. Posted by Citadel Careers on Wednesday, May 16, 2018. Are you up for the challenge?

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. Statista states, “93% of Millennials have compared online deals using a mobile device.” Strategy Analytics ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. In 2018, amid TikTok's early success, Facebook quietly launched a competing app called Lasso. We place multiple bets across our family of apps to test and learn how people want to express themselves.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). For example. Brand awareness?

Gen Z 125

Gen Z Marketing Marketers Millennials 125

Spiralytics

FEBRUARY 5, 2023

Today’s Facts and Statistics on Gender Marketing Many Millennials and Gen Zs are swaying away from traditional gender roles and embracing new concepts beyond identifying as a man or woman. 50% of millennials consider gender as a spectrum. 50% of millennials consider gender as a spectrum.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Take Skittles for example. Instead, they used the money to create a full-length Broadway musical. Dive deeper into a narrative.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Marketing Insider Group

NOVEMBER 9, 2020

billion in 2018 to $15.2 Coming up with ideas isn’t necessarily hard if you have the research and foundation in place. On your calendar, we place content based on your goals, promotions, and prioritizes. It’s happening more and more for B2B companies, especially those with millennial decision-makers. billion in 2019.

CMO 140

CMO Marketing Marketers SEO 140

Sprout Social

JULY 12, 2019

Posted by Warby Parker on Thursday, January 18, 2018. Posted by F1 on Thursday, October 11, 2018. 420 is a holiday companies love to cash in on, especially those who sell delicious sweet treats to millennial and gen Z customers. Well, we documented the entire process, from the initial design to the cutting of the lenses.

Customer 111

Customer Gen Z Manufacturing Energy 111

Hootsuite

NOVEMBER 13, 2019

Janet Hibbs, PhD, shares with Refinery29 , citing an October 2018 report from the American Psychological Association. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

NOVEMBER 6, 2019

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.

Advertising 111

Advertising Advertisers Millennials Promotion 111

Hubspot Marketing

JANUARY 30, 2018

It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). Instagram and Pinterest are excellent choices if you're aspiring to reach out to millennials.

Influencer Marketing 145

Influencer Marketing Millennials Inbound Marketing Promotion 145

Hootsuite

JANUARY 13, 2022

Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. Soccer media company Copa90 used UGC across Snapchat to raise awareness about the 2018 FIFA World Cup held in Russia. Get Started.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Without these elements in place, no amount of effort will prompt workers to refer your brand to others. Tap into the right platforms.

Millennials 130

Millennials Communications Promotion Non-Profit 130

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. One report showed that 83% of millennials find it important to buy from companies that align with their values—up from 63% reported two years ago. It’s a good place to start. How to do the work.

Transform 86

Transform Marketing Marketers Millennials 86

Sprout Social

DECEMBER 17, 2018

For brands that choose to include hashtag holidays as part of their marketing strategy , it is important to take a step back and remember why they are so highly engaging in the first place—connection. This is particularly true with millennials , who we found prefer brands that are honest and socially responsible.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Sprout Social

OCTOBER 11, 2018

Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Active users tend to spend 30 minutes on the app.

User-Generated 111

User-Generated Manufacturing Millennials Fashion 111

Neil Patel

JUNE 22, 2021

This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey. Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hootsuite

JULY 9, 2019

But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. Social listening means tuning in to discussions about your company (and your competitors) that take place online, and using that information to guide your marketing strategy.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketing 112

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Search Engine Land

OCTOBER 4, 2022

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. You might think that you’ve just completed the most common search journey to lunch.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Sprout Social

JULY 30, 2018

Women will have an estimated global spending of about $18 trillion in 2018. The way it works is that a developer can add this code into the appropriate place on your website. You can promote your products in incredibly engaging ways to one of the world’s most sought-after demographics: millennial women.

Advertising 103

Advertising Advertisers Promotion User-Generated 103

Duct Tape Marketing

NOVEMBER 18, 2021

Would you say that if you come to a place where you have that relationship with change, you may still struggle when it hits you, but you’ll also see the value in it and the message that it carries? [14:18] So do you see change from a place of hope or fear? 12:11] There’s value in seeing the value in change.

Millennials 99

Millennials Management CRM Digital Marketing 99

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Any content that earns you a place in customers’ minds as a trustworthy source is worth creating.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. Just under half of B2B marketers plan on using the same budget from 2018 to 2019. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145