Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

FEBRUARY 12, 2019

Over 50,000 years of product review videos have been watched on mobile devices over the past two years. In 2018, YouTube was the most popular IOS app. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Now, rather than relying on a commercial during our favorite sitcoms to learn about a product, we're inundated with marketing videos all over social media , streaming apps, and search result pages.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. This is followed by short-form video (42%), and then a feed post (42%).

Gen Z 129

Gen Z Millennials Retail Price 129

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. In 2018, the lip-syncing app, Musical.ly Year Launched: 2018.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 In a 2018 study based in the U.K.

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. YouTube user statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hootsuite

FEBRUARY 4, 2020

1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom. More than 1 billion monthly active users (last updated by Instagram in 2018). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.

Marketing 145

Marketing Marketers Advertisers Advertising 145

Hootsuite

MARCH 9, 2020

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Sprout Social

MAY 21, 2019

According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. Considering the power of Pinterest as a platform for showcasing products , these demographics are significant. Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Most people check in when they want to research a type of product or resource. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

OCTOBER 10, 2018

Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. A post shared by oVertone (@overtonecolor) on Sep 30, 2018 at 8:58am PDT.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. They want to believe in the people behind their favorite products and feel good about the choices they make when shopping.

Branding 140

Branding Key Performance Indicator Transform Millennials 140

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image.

Millennials 145

Millennials Fashion Promotion SEO 145

Hootsuite

JANUARY 15, 2020

366 million new people started using social media in 2018 alone. That’s an increase from 35% in 2018. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. 78% of American women use social media vs 65% of American men. Source: Digital in 2019 report.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Building customer trust and loyalty with a positive emotional connection.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Hootsuite

OCTOBER 8, 2020

Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. And according to Snapchat user statistics collected in 2018 , American teenagers are most likely to use YouTube, followed by Instagram, Snapchat and then Facebook. Source: Digital 2020. Snapchat for business statistics.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home. Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home.

Millennials 144

Millennials Analytics Communications Management 144

Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Influencer Marketing 111

Influencer Marketing Shoppers Millennials Marketing 111

Hootsuite

JUNE 12, 2020

More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Learn how to set up Instagram Shopping to sell more products. Understanding Instagram Stories analytics.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

OCTOBER 11, 2023

It shut down in October 2018. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. Let’s go dive into the timeline of events. 2011 - Keek , another video-sharing social media service, launched.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. In 2018, video on YouTube generated around $3.36

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

NOVEMBER 26, 2018

🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018. A post shared by King Arthur Flour (@kingarthurflour) on Sep 24, 2018 at 12:37pm PDT. — Sprout Social (@SproutSocial) October 15, 2018.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 110

Content Marketing Millennials Pharmaceutical Finance 110

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Considering the platform brought in between $8 and 9 billion in 2018 alone, I’d say Mark Zuckerberg is pretty happy about that acquisition. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

JANUARY 20, 2020

This condition especially impacts millennials. A 2018 Gallup study found that 30% feel like they're in a constant state of burnout at work, while 70% say they feel burnout at least sometimes. The Pomodoro Technique is a productivity strategy where you schedule spans of time into work time and break time.

Energy 135

Energy Health Millennials Marketing 135

Sprout Social

OCTOBER 31, 2018

— Texas Rangers (@Rangers) October 29, 2018. — Stats By STATS (@StatsBySTATS) October 27, 2018. — The DIS (@TheDIS) October 25, 2018. — Clinton Bonner (@clintonbon) October 28, 2018. — Brafton (@Brafton) May 30, 2018. — Rebekah Radice (@RebekahRadice) October 28, 2018.

Branding 111

Branding Gen Z Food Millennials 111

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

Fashion 111

Fashion Food Millennials Entertainment 111

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. Evidence shows that mixed-age teams are more innovative and productive.

Gen Z 98

Gen Z Millennials Health User-Generated 98

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

FEBRUARY 3, 2020

In 2018, Skittles decided they didn't want to shell out millions of dollars on a Super Bowl ad. While televised commercials require a consumer to remember and look up your brand later, online ads often allow audiences to click on them directly when they're interested in your product or offer. Take Skittles for example.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 112

User-Generated Marketing Marketers Advertisers 112