Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It shut down in October 2018. 2018 - TikTok and Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

MARCH 8, 2021

Takeaways for Marketers. Instagram's shopping features might be useful to your brand if you already have a presence on Instagram, target the Gen Z or millennial audiences, and have engaging or intriguing photo or video assets to market your product, brand, or service.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

SEPTEMBER 13, 2021

FYRE is a documentary about Fyre Media’s failed music festival. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Its runtime is 78-minutes.

Transform 136

Transform Marketing Marketers Millennials 136

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Paid Promotion. Facebook Ads has a solid track record.

Shoppers 137

Shoppers Product Gen Z Promotion 137

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. Social media content (e.g., Easily manage all your social media in one place and save time with Hootsuite.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Neil Patel

APRIL 5, 2021

Legacy fast-food chains have had to get creative in recent years in order to capture the hearts of millennial viewers. Burger King knows millennials love nostalgia, and what better way to appeal to that emotion than by bringing back their legendary chicken fries. This is millennial marketing done right. Burger King.

Food 83

Food Advertising Advertisers Millennials 83

Vertical Response

JULY 7, 2024

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.

Gen Z 79

Gen Z Branding User-Generated Influencer Marketing 79

Dana Nicole

FEBRUARY 1, 2021

In the Chinese market, TikTok is known as Douyin and was launched in September 2016 by its owners, ByteDance. In 2018, ByteDance merged with Musical.ly Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? These factors play a significant role in deciding which marketing trends are worth trying. Marketing Trends in 2018.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. In other words, the social media platform offers businesses an excellent chance to gain tremendous exposure.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. Facebook is a very famous social media site that has over 2 billion users and is a popular choice among companies to market their products. Social media marketing. It’s a two-way communication platform.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Hootsuite

OCTOBER 8, 2020

Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level. Let’s get started. Source: Digital 2020. Source: Snap Kit.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app. Country of Origin: China.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hootsuite

SEPTEMBER 9, 2020

Audience considerations: Instagram is most popular with millennials. This feature was introduced on Instagram back in 2018, and as of June 2020, you may now place advertising within user-created videos. So it’s not surprising that Instagram ads support the same three broad categories of campaign objectives as Facebook ads: Awareness.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Sprout Social

AUGUST 15, 2022

The 90s holds a special place in the hearts of Millennials and Zillenials, but the early 2000s is special to Gen Z. Hashtags like #TikTok sound trends are filled with creators who create content about social media marketing and trend spotting. The song was inspired by Kash Doll’s 2018 hit, “Ice Me Out”.

User-Generated 96

User-Generated Gen Z Millennials Branding 96

Econsultancy

DECEMBER 13, 2021

It predicts total social advertising spend will grow by 10% as of the end of 2021, rising further to 12% in 2022. 2018 research shows how an advertising hiatus can impact brands’ long-term sales. Digital marketing named in highest growth job categories of 2021 by LinkedIn.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

OCTOBER 3, 2018

A post shared by Kamala Harris (@kamalaharris) on Sep 15, 2018 at 11:00am PDT. According to a Sprout Social study, 79% of consumers say politicians have a responsibility to be transparent when posting on social media. A post shared by Alexandria Ocasio-Cortez (@ocasio2018) on Sep 12, 2018 at 9:36am PDT.

Education 111

Education Non-Profit Transform User-Generated 111

Buffer Marketing

JANUARY 9, 2024

Brands like Oreo have capitalized on this with limited-edition left-handed Oreo cookies in 2018, and Longhorn Steakhouse created a series of GIFs to counter the surprising lack of GIFs featuring lefties (which garnered an astonishing 23 million Giphy views ) in 2019.  Then you have an inkling.)

Fashion 133

Fashion Health Food Branding 133

Buffer Marketing

JANUARY 9, 2024

Brands like Oreo have capitalized on this with limited-edition left-handed Oreo cookies in 2018, and Longhorn Steakhouse created a series of GIFs to counter the surprising lack of GIFs featuring lefties (which garnered an astonishing 23 million Giphy views ) in 2019.  Then you have an inkling.)

Fashion 52

Fashion Health Food Branding 52