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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Search is more fractured than ever, so people turn to places beyond Google to find what they need. While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). It’s “search everywhere optimization.”

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16 marketing automation platforms your organization should consider

Martech

Helps align sales teams and supports business growth by organizing details about an organization’s contacts, companies, sales process and customers in one place. Marketo was acquired by San Jose-based Adobe in October 2018. HubSpot CRM: A CRM and growth tool for businesses that are just starting to formalize their sales process.