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While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.
Use cases focus on marketing and sales teams leveraging the platform across the customer lifecycle to improve communication strategies, including: Removing customers from a promotional campaign if there is an open ticket. Marketo was acquired by San Jose-based Adobe in October 2018. Adobe Marketo. Target customers.
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