Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Search Engine Land
JULY 1, 2024
Users increasingly seek information across platforms like YouTube, TikTok, ChatGPT and social media. This shift means that SEOs must adapt by focusing on creating content relevant to their brand and tailored to appear natively on these diverse platforms where people spend their time.” Another example is Lululemon’s belt bag.
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