Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. The post Is Your Marketing Ready for 2018?

Transform 111

Transform Marketers Marketing Content Marketing 111

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% who reported being unwilling in the February 2018 Survey. I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Content Marketing Institute

AUGUST 2, 2018

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.

Branding 110

Branding Food Marketers Marketing 110

Content Marketing Institute

JULY 18, 2018

The content marketing director started to explain the last two and a half years, but the CMO interrupted: “I’d like you and your team to provide me a business case for why this ‘content marketing’ idea will provide value.”. The content marketing team was restructured, and the content marketing director left the company.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better.

eCommerce 93

eCommerce User-Generated Manufacturing Finance 93

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality.

Transform 95

Transform Whitepaper User-Generated Law 95

Hubspot Marketing

AUGUST 21, 2023

Weaknesses - Here, it’s worth considering potential issues around pricing, leadership, staff turnover, and new competitors in the market. Opportunities - This part of the SWOT analysis can focus on new market niches, evolving consumer preferences, or new technologies being developed by your company.

Shipping 98

Shipping Whitepaper Price eBook 98