Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Will 2018 be? Register today.

Transform 98

Transform Management New Markets Manufacturing 98

Content Marketing Institute

NOVEMBER 22, 2017

Ann didn’t start to work with more affluent clients, write bigger cases, or expand her target market … Ann focused on improving her execution by doing what she had already been doing, just doing it more steadily … without working longer hours. The Content Marketing Book of Answers: Managing Your Content. by Erik Wahl.

Product 111

Product Content Marketing Marketing Marketers 111

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Aim for appropriate.

Food 145

Food Branding Place Product 145

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. A post shared by kimberly not kim (@museummammy) on Sep 20, 2018 at 5:29am PDT. Your takeover host’s audience should match your target market , so take a close look at their followers.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Hootsuite

OCTOBER 21, 2019

Finding your target market is important to creating a solid social media strategy. — VK (@vkontakte) October 16, 2018. As they break into new markets, brands can embrace multilingualism and find new ways of connecting using the technology at hand. link] pic.twitter.com/w26eeCItZ0.

Advertisers 84

Advertisers Advertising Target Market Branding 84

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Why the Louis Vuitton Co-branding Campaign Works.

Branding 145

Branding Fashion Shoppers Food 145