Adobe Experience Cloud Blog

MAY 9, 2018

Every new technology and approach, though, isn’t without its risks, and marketers who implement automation before developing a strategy for it are likely to come away frustrated. Before investing in any new technology, companies should consider how they want to use it. No Risk, No Reward.

Transform 134

Transform Thought Leadership Fashion New Technology 134

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 62

New Technology Education Promotion Management 62

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. We know the next 25 members of the Fearless 50 class of 2018 are out there. What does it take to be a fearless marketer? You won’t want to miss this keynote session.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Rock Content

NOVEMBER 21, 2018

It’s a time to be grateful for tradition—and to create new ones. As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1:

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Litmus

OCTOBER 30, 2020

Accelerated Mobile Pages (AMP) opened the door for interactive email back in 2018 when Google first announced AMP support in Gmail. The biggest news from AMP Fest 2020 was upcoming support from more industry heavyweights like Verizon Media and Salesforce.

New Technology 124

New Technology Email Marketing Place Product 124

Content Marketing Institute

DECEMBER 20, 2018

If you commit to teaching your dealers and their teams how to use new technology (like text messaging) to build better relationships with your customers , I’ll host a free webinar or speak at one of your dealer events for free. Whether you wanted it or not, Andrew Davis ( November 2018 ). I’d love to be part of the solution.

Marketing 109

Marketing Marketers Content Marketing New Technology 109

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail.

Transform 107

Transform New Technology User-Generated Retail 107

Adobe Experience Cloud Blog

MARCH 20, 2018

To personalize at scale , the next-gen CMO pulls it all to a single view of the customer that listen to and learns from customers behaviors and preferences across channels—and embraces new technologies like artificial intelligence within an engagement platform so every action taken maximizes individual engagement.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Content Marketing Institute

AUGUST 2, 2018

“My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Conclusion.

Branding 110

Branding Food Marketing Marketers 110

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023.

Transform 115

Transform Customer User-Generated Advertising 115

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Martech

SEPTEMBER 13, 2021

Von Reyn onboarded UserGems while working with Conductor’s VPs of revenue operations and marketing to get them on board with the new technology and approach. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. The right tool for the job. Closed deals and increased ROI.

Customer 112

Customer Branding Millennials User-Generated 112

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Martech

JANUARY 13, 2022

The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Snapshot: Marketing automation.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Litmus

JUNE 14, 2024

But we also know that there’s a lot of new technology out there that helps make one of the most fun parts of the email workflow—design—go more smoothly. Email marketers are being asked to ramp up significantly (something that probably comes as no surprise to you.) We know that email workflows can get complex pretty quickly.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Neil Patel

JANUARY 15, 2019

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. They didn’t even have a down year. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. The work on The One Brief, which earned Venetta a 2018 Content Marketer of the Year nomination, holds many lessons for enterprise content marketers. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

Global Marketing 74

Global Marketing Health Promotion New Technology 74

Martech

AUGUST 26, 2021

Europe’s General Data Protection Regulation (GDPR) broke the ice, taking effect in 2018. This legacy method may experience a renaissance not only because of third-party data deprecation but because new technologies like artificial intelligence and machine learning promise a more effective, more automated iteration of the approach.

Advertising 119

Advertising Advertisers Retail New Technology 119

Search Engine Land

MARCH 5, 2023

Google’s Gboard for Android keyboard now supports 300+ languages 2018: Google said Gboard for Android covered 74% of the world’s population. Disney theme parks now on Google Street View 2018: Users could now virtually tour almost every inch of Disney’s many theme parks. There are many new technologies coming.”

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

The CMO Survey

FEBRUARY 21, 2020

However, data from the August 2018 CMO Survey finds that marketers are not worried that their company’s use of online or third-party data could raise concerns about data. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%

CMO 130

CMO B2C Marketing Marketers 130

Content Marketing Institute

JULY 18, 2018

In February 2018, three months shy of its 5th birthday, the financial services company’s digital magazine was killed. The net result is either a blindside by corporate IT strategies (as in the above story) or digital content marketing strategies that look at the landscape of marketing technologies, asking “how can we learn how to do that?”

Content Marketing 83

Content Marketing CMO Thought Leadership Marketing 83

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better.

eCommerce 92

eCommerce User-Generated Manufacturing Finance 92

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. One such engine is Shazam, the music recognition app purchased by Apple for about $400 million in 2018. Traditional search engines.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Martech

AUGUST 15, 2022

Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . Also, consider what new technology could help you solve some long-standing problems. I suggested you take some time off to plan your marketing strategy for the coming year.

Email Marketing 101

Email Marketing Promotion User-Generated Retail 101

Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. Marketing Trends in 2018. The top 2018 marketing trends centered on a strong relationship between the consumer and the brand.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

User-Generated 79

User-Generated Market Segmentation Management Content Marketing 79

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketo was acquired by San Jose-based Adobe in October 2018. Adobe Marketo. A screenshot of Marketo Engage (via Marketo). Target customers. What they are.

Marketing Automation Platform 115

Marketing Automation Platform Manufacturing CRM B2C 115

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. CCO: How do you transfer storytelling skills to new technologies? All they need is an invitation to talk.

Fashion 76

Fashion Place New Technology Content Marketing 76

Rock Content

AUGUST 25, 2020

GDPR, the European data law that went into effect in 2018, was the first step towards global regulation of marketing, advertising, and sales operations involving personal information. We should mention here the main challenge that companies will have to face to continue offering customers efficient solutions. Compliance with regulations.

Transform 95

Transform Whitepaper User-Generated Law 95

Bannerflow

JULY 12, 2019

Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge. With the rise of new technology, many marketers have embraced programmatic creative strategies that target viewers, with the right offer, at the right time. ePrivacy is set to shape 2019 and beyond.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Chief Martec

FEBRUARY 14, 2023

I wrote in 2018 that seeing through this pattern gives you opportunities to “beat the market” in how and when you leverage new technology. But if we resisted our back-to-back overestimation and underestimation instincts, the trough wouldn’t be so deep. Empirical data vs. survey data.

Law 96

Law Copywriting Shipping Management 96

Rock Content

AUGUST 11, 2020

Waymo, a company that emerged from Google’s ambitious autonomous car project, celebrated at the end of 2018, more than 10 million miles traveled on public roads in the United States. Why invest in data-driven marketing? Just like companies that use data-driven marketing, Waymo’s cars are driven by data!

User-Generated 72

User-Generated Law Transform Logistics 72

Hubspot Marketing

AUGUST 21, 2023

Weaknesses - Here, it’s worth considering potential issues around pricing, leadership, staff turnover, and new competitors in the market. Opportunities - This part of the SWOT analysis can focus on new market niches, evolving consumer preferences, or new technologies being developed by your company.

Shipping 98

Shipping Whitepaper Price eBook 98

Rock Content

JANUARY 22, 2018

As a result, we will be sunsetting the old publisher interface on April 2, 2018. The real reason we’d like all of our customers to use the new UI is twofold: Relating back to the opening line of this blog post, as a technology company we need to change in order to stay relevant. Why Content Studio ?

Real Estate 45

Real Estate User-Generated eCommerce Product 45

Welcome Software

JULY 13, 2022

in 2018 to 13.4 A good platform will always operate on easily integrated architecture with flexible APIs to facilitate the incorporation of new technologies and channels as the techscape changes. Digital Advertising. Mobile Apps. Social Media Platforms. Customer Portals. Digital Signage. image source.

Transform 40

Transform Gen Z Millennials B2C 40

Power Digital Marketing

FEBRUARY 18, 2019

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. CoverGirl, a highly popular cosmetic brand, just became cruelty-free at the end of 2018. Practice What You Preach.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40