2018 New Technology Transform 
Adobe Experience Cloud Blog
MAY 9, 2018
Every new technology and approach, though, isn’t without its risks, and marketers who implement automation before developing a strategy for it are likely to come away frustrated. Before investing in any new technology, companies should consider how they want to use it. No Risk, No Reward.
Marketing Insider Group
FEBRUARY 26, 2020
Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization.
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Content Marketing Institute
DECEMBER 20, 2017
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? Still, companies often rush into marketing-technology decisions before they understand their processes or lack of processes. The post Is Your Marketing Ready for 2018?
Duct Tape Marketing
JUNE 20, 2023
Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.
Adobe Experience Cloud Blog
APRIL 6, 2018
I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry.
Martech
OCTOBER 27, 2021
Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”.
MarketingOps
FEBRUARY 26, 2024
Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.
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