Content Marketing Institute

OCTOBER 22, 2017

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. 91% of B2B marketers utilize content marketing to reach customers.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

FEBRUARY 15, 2022

As Tony Byrne of the Real Story Group (and a MarTech contributor) said in 2018, referencing Gartner’s Magic Quadrant for DXPs, put it: “No enterprise digital leader in her right mind would actually purchase ‘digital experience’ as a platform. Same for outbound marketing and e-commerce projects.

Outbound Marketing 101

Outbound Marketing CMO Management Customer 101

Rock Content

AUGUST 28, 2018

Ahead of next week’s presentation, let’s take a look at the state of content marketing revenue today, and see how one company is leveraging interactivity to boost engagement, create better leads, and to drive sales and marketing alignment from within their content marketing program. Content Marketing: Where Do We Stand?

Outbound Marketing 55

Outbound Marketing User-Generated Content Marketing Marketing 55

Customers.ai

FEBRUARY 7, 2024

Jaleh Rezaei CEO & Co-founder at Mutiny Twitter / LinkedIn Expertise: SaaS, Growth Marketing Jaleh Rezaei is no ordinary leader; she’s the co-founder and CEO of Mutiny, a company that’s reshaping B2B marketing with AI magic. Convert Website Visitors into Real Contacts! Get 500 contacts for free !

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Customers.ai

JANUARY 2, 2024

Following WordStream’s 2018 acquisition, I was inspired to change this. Website / URL * Grade my website Important Next Steps See what targeted outbound marketing is all about. Paid platforms like Google and Meta prioritized profits over performance. I was inspired to innovate in the field of lead generation. Thus, Customers.ai

Transform 94

Transform Outbound Marketing CRM B2C 94