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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

For campaigns that span multiple lines of business and agency partners, marketers’ abilities to optimize spending and correct course in real time adds up to meaningful budgetary savings in a time when every marketing dollar needs to go further. Data-driven automation is at the foundation of smart marketing in 2018 and beyond.

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9 Account-based Marketing Case Studies

CXL

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We Keep doing what works.