article thumbnail

How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 114
article thumbnail

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Is this the kind of place where youd choose to spend your time online?

Law 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 strategies to navigate change as digital privacy evolves

Martech

Since the California Consumer Privacy Act (CCPA) took effect in 2018, 15 states have established their own privacy regulations , with more expected to follow. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards.

Transform 111
article thumbnail

Thrift, norming and price paranoia will be consumer trends in 2025

Martech

An understanding of themselves and their place in the world (57%). Back in 2018, she said, there was a top trend in the research called “My Data, My Self,” because people had become interested in the data trails they were leaving behind that were unique to themselves. An ability to label and categorize things (64%).

Price 107
article thumbnail

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands.  In fact, The New York Times said  Weibo is the place to be  if you “want to go viral” in China.

Branding 121
article thumbnail

Google Search Ads 360 (SA360) starter guide

Search Engine Land

Since its rebranding in 2018, Google Search Ads 360 has continued to be a powerful tool for PPC advertisers. Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. The tool was renamed Search Ads 360 in 2018 – the same year Google AdWords became Google Ads.

article thumbnail

The SEO’s guide to Google Search Console

Search Engine Land

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. 6, 2016: Google Search Console improves Security Issues report.

SEO 106