Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. In second place is Brazil at 27 million. 8 in 10 Pinterest users say the social network makes them feel positive.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

DECEMBER 20, 2019

In some places, Facebook’s audience has shrunk. billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. In third place is Indonesia with a reach of 123 million.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Is this the kind of place where youd choose to spend your time online?

Law 129

Law User-Generated Email Marketing Education 129

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

APRIL 9, 2025

Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.

Analytics 112

Analytics Price Influencer Marketing Social Media Marketing 112

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. That’s what our founder, Ryan Holmes, believes.

Management 140

Management Social Media Marketing Education Communications 140

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Marketing 111

Marketing Marketers Advertising Advertisers 111

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It shut down in October 2018. 2018 - TikTok and Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

JULY 23, 2019

For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. The Tempt team. The Tempt website.

Management 110

Management PR Social Media Marketing Analytics 110

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Since musicians are often so busy, you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.

Real Estate 111

Real Estate Social Media Marketing Promotion User-Generated 111

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Facebook has a whopping 1.59 Here are a few examples. Free Promotion.

Shoppers 143

Shoppers Product Gen Z Promotion 143

Hubspot Marketing

MARCH 8, 2021

If you already have a Facebook Shop and want to expand your social media ecommerce strategy to Instagram, it's also scalable and easy. Because Instagram Shops are carbon copies of pre-created Facebook shops, you only need to take a few steps to place a Shops button on your Instagram Business Page.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. View this post on Instagram.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. We first pointed to Lasso as a social media platform marketers should watch back in 2019.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

OCTOBER 23, 2018

Don’t try to be everything to everyone on social media. A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more.

Branding 111

Branding Social Media Marketing Customer loyalty User-Generated 111

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

To make the rating question less intrusive, you can experiment with placing it at the end of your content pieces rather than as a pop-up. Tools like Sharethis.com and Addthis.com let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. Incorporate Quizzes, Polls, and Stories.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Staying on top of new Twitter updates can help your brand make the most of the social media platform and try out the new features. On iOS, you can now see replies to your Tweets in one place.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Hootsuite

APRIL 14, 2021

This places WhatsApp ahead of other popular messenger apps: Facebook Messenger with 1.3 WhatsApp is the third most-used social media network in the world. That’s an increase from 450 million at the end of 2018. Easily manage all your social media in one place and save time with Hootsuite.

Communications 145

Communications Entertainment eCommerce Social Media Marketing 145

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. If you are looking to take your marketing campaigns to the next level, try SocialPilot.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). Instagram is the fastest growing social media platform in Canada. The social network saw 20.4% growth in Canada in 2018, and 7.3% That’s a slight increase from 35% in 2018. Fast stats for Instagram. growth in 2019. 30–49: 47%.

User-Generated 112

User-Generated Gen Z Marketing Marketers 112

Hootsuite

OCTOBER 13, 2020

They involved social media followers by asking which topics Seth should tackle next: Hey #Vancouver , it's your transit! — TransLink BC | Masks Mandatory (@TransLink) August 15, 2018. Over the course of the campaign, Translink’s social sentiment increased 5 percent. Here’s how to collect them all in one place.

Branding 145

Branding Food Entertainment Product 145

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. Global social media ad spend was up 50.3% year-on-year at the height of the 2020 holiday season. growth in North America.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MARCH 2, 2020

Social & digital has made us impatient as marketers, but the foundational things matter more than ever. — Jess Smith (@WarJessEagle) November 3, 2018. However, strong storytelling comes from a big-picture view that takes all of social media marketing into account at once. A brand's why.

Analytics 145

Analytics Social Media Marketing Education Place 145

Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. Easily manage all your social media in one place and save time with Hootsuite. The post 7 Ways to Avoid Getting Shadowbanned on Social Media appeared first on Social Media Marketing & Management Dashboard.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Consider target audience demographics (race, age, hobbies, etc.) and design ads that appeal to those specific audiences.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. Social media (on any channel) is all about engagement.

User-Generated 112

User-Generated Health Branding Place 112

Sprout Social

SEPTEMBER 24, 2018

A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. Aside from showing off new products and releases, you could also consider interviews with special guests or social influencer take-over posts. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Know your brand.

Fashion 111

Fashion Food Promotion Branding 111

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. B Squared was also named Sprout’s 2018 Partner of the Year. CF Search Marketing. Thin Pig Media. eSpark Media. Focus Digital Marketing.

Non-Profit 97

Non-Profit PR Social Media Marketing Retail 97

Hootsuite

NOVEMBER 7, 2022

As of 2018, 70% of YouTube watch time was based on algorithm recommendations, and as of 2022, homepage and suggested videos are most channels’ top sources of traffic. That means you need to know when your audience is most likely to be online and actively engaging with each social platform. Free 30-Day Trial (risk-free!).

Social Media Marketing 144

Social Media Marketing SEO Management Branding 144

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Sites that covered social media best practices, such as Social Media Examiner, outranked it.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Hootsuite

APRIL 27, 2022

If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic communication and customer service. So, what does Meta’s domination mean for social media marketing? billion times.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. As a place that encourages endless scrolling, Pinterest’s power is limitless. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Find the right niche.

User-Generated 130

User-Generated Retail Shoppers Shipping 130