Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. The post Is Your Marketing Ready for 2018?

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Transform Marketing Marketers Content Marketing 111

Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. All of the above is just part of the early phases of Google Search Console’s transformation.

SEO 106

SEO Transform Health eCommerce 106

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

Transform 81

Transform Finance Energy Customer 81

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. Create 20 to 30 variants to test in different places. Take the time to transform it into 10X content , providing a deep dive through new infographics, videos, e-books, or other advanced resources for greater impact. Involve influencers in content promotion early.

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Promotion Transform Price Influencer Marketing 111

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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Content Marketing Non-Profit Marketing Marketers 104

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry.

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Transform Thought Leadership Marketing Marketers 134

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Start with five customers this week.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

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Transform Email Marketing Customer Branding 63

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. ServiceTrace will become part of Mulesoft, the integration platform Salesforce acquired in 2018. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Why we care.

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Transform Digital Marketing Management Place 117

Adobe Experience Cloud Blog

MARCH 14, 2018

As a woman who knows more about SEO , whiskey , and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place. It pisses me off that we’re sitting here in the year 2018 and we’re still having that conversation.”— Quite the contrary.

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Transform Thought Leadership B2C Place 134

Martech

SEPTEMBER 23, 2021

Considering a CDP back in 2018 was pretty cutting edge for a nonprofit organization with a relatively small team. Soccer also put in place self-service measures so fans could customize their experience. With a CDP in place to centralize and update customer data, U.S. COVID-19 has only sped up this marketing transformation.

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Transform Energy Analytics CRM 120

Hubspot Marketing

JULY 28, 2017

According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year. This makes it possible to serve contextually relevant marketing messages at the most optimal place and time.

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Digital Marketing Transform Customer Journey Marketing 145

Martech

DECEMBER 7, 2021

One complaint we’ve heard about CDP implementation is the need to move data from the data warehouse or lake, and other various silos in the organization, into the CDP so that segmentation and activation can take place. COVID-19 has only sped up this marketing transformation.

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Transform User-Generated Advertising Advertisers 113

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

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Transform User-Generated Analytics Customer Journey 52

Sprout Social

JULY 26, 2022

But what if you had a place to oversee your analytics, content and monetization at the same time? Creator Studio consolidates your performance data , messages and content in one place. ” Launched backed in 2018, Facebook Creator Studio’s goal was to give business owners a better idea of how their presence is performing.

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Transform Analytics CRM Management 124

Hubspot Marketing

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns. Image Source. SendinBlue.

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CRM Transform Marketing Automation Platform eCommerce 145

Hubspot Marketing

FEBRUARY 21, 2019

At its most basic, an employer brand is your reputation as a place to work, as well as your employees' perception of you as an employer. Telling your employees, and the general public, that your company is a great place to work because you have ping-pong tables isn't going to cut it. What is employer branding?

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Branding Transform Communications Promotion 145

Hootsuite

SEPTEMBER 30, 2019

In 2018, more than 580,000 Mini Programs were created a year within its launch, attracting more than 170 million daily active users. More than 12 Mini Programs had more than one million daily active users in 2018. Transaction value of WeChat Pay in Hong Kong increased more than 10x in 2018. WeChat Mini Programs stats.

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Transform Marketing Marketers Finance 111

Martech

NOVEMBER 2, 2022

The point of a CDP is to provide a central place for your customer data. Cisco’s Annual Internet Report found that internet-connected devices are growing at a 10% compound annual growth rate (CAGR) from 2018 to 2023. COVID-19 has only sped up this marketing transformation. Understanding the need.

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Transform Analytics Customer Management 132

Adobe Experience Cloud Blog

MAY 27, 2019

As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. And, without the proper protection in place to help police it, we’re giving them V.I.P.

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Transform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MAY 22, 2018

May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain….

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Law Transform Thought Leadership Communications 134

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. Second, you need tools in place for every user to have an excellent experience.

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Law Shoppers User-Generated Transform 141

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It shut down in October 2018. 2018 - TikTok and Musical.ly The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today.

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Gen Z User-Generated Transform Social Media Marketing 133

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. How do you transform the feeling of luxury and practicality into a website? Image Source.

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Place Promotion Transform Product 145

Marketing Insider Group

MARCH 18, 2020

Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Building your employee activation program is really a transformative process. Employee Advocacy Can Transform Company Culture.

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Transform Thought Leadership Communications User-Generated 124

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. In 2018, 45% of people watch more than an hour of Facebook or YouTube videos a week. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

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Transform Automobile Marketing Marketers 145

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Although in-person events are taking place, most experts agree virtual events will remain an important channel. Companies in every sector scrambled to adapt to the new realities. Get MarTech! In your inbox. Processing.Please wait.

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Event Marketing Transform User-Generated Management 131

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal. Get Started.

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User-Generated Transform Gen Z Social Media Marketing 145

Duct Tape Marketing

FEBRUARY 5, 2020

Transcript of Creating the Right Morning Routine To Transform Your Day written by John Jantsch read more at Duct Tape Marketing. Amy Landino: That is a huge habit that has to be in place. Back to Podcast. Transcript. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. We’re all adults.

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Transform eCommerce Place Customer 58

Content Marketing Institute

MARCH 6, 2018

Take a shortcut: If you’re strapped for time but still want to do planning right, why not grab some tricks, tips, and helpful templates from our 2018 Content Marketing Toolkit ? This makes it easier to put in place tools and techniques to foster better communication and collaboration as your team members do their jobs. Team resources.

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Transform Communications Management Content Marketing 110

Neil Patel

FEBRUARY 2, 2021

Indeed, transforming your own employees into thought leaders is a desirable byproduct of brand advocacy. Research from Sana , published in 2018, indicates that social media is the number two driver of digital sales in the B2B sector, ranking just behind onsite buying. Expand Your Organic Reach through Brand Advocacy.

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Branding Transform Promotion CRM 143

Litmus

OCTOBER 8, 2020

But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion. The world is a big, diverse, ever-evolving place, and our marketing efforts need to take that into account. Diversity, equity, and inclusion work is, by definition, transformative. How to do the work.

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Transform Marketing Marketers Millennials 86

Jeff Bullas

MARCH 15, 2023

Overview of the ADA The ADA advocates that everyone, including PWDs, should have non-discriminatory access to various aspects of life, such as places of public accommodation (as stated in its Title III). With a text-to-speech (TTS) engine, screen readers relay information that blind customers can hear through speakers or earphones.

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Law Shoppers Non-Profit Price 246

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. platforms, you can place fun animated stickers and filters on images or videos sent within the app. Like many U.S.

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Gen Z Millennials User-Generated eCommerce 145

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Transforming social followers into long-term customers is the desired end-game for most marketers.

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Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

SEPTEMBER 17, 2018

Why You Need to Focus on Video Marketing in 2018. What has 2018 seen? In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. Lastly, 2018 has brought about a penchant for the authentic and raw. The IKEA Place app is a great example of this. What’s the goal?

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Video Marketing Marketing Marketers Transform 145