Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. A look back at holiday 2017.

Retail 111

Retail Tentpole Shoppers PR 111

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

Direct Mail 145

Direct Mail Marketers Marketing Transform 145

Content Marketing Institute

APRIL 25, 2018

I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. This next idea comes from Hailley Griffis at Buffer, which recently published The State of Remote Work in 2018. Amanda Subler, CMI’s PR consultant, shared her approach and provides detailed templates you can use.

PR 111

PR B2C Promotion Health 111

Hootsuite

SEPTEMBER 16, 2022

For example, chatbots can be used to: promote special offers or experiences. Domino’s promotional PR stunt. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is.

PR 122

PR Whitepaper eCommerce Retail 122

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Hubspot Marketing

NOVEMBER 6, 2023

For one, Northumbria promotes an #IAmNorthumbria community gallery, which illustrates university life through community photos. Founded in 2018 on social-forward values, NAVY Hair Care drove a 264% increase in repeat-visit rate and website engagement upon championing UGC on social and website pages.

User-Generated 128

User-Generated Shoppers Manufacturing Promotion 128

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Promote Open, Authentic Communication. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right. Embrace Accountability.

Branding 144

Branding Communications Health PR 144

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. B Squared Media. Fifty & Five. Page 1 Solutions, LLC. Idea Grove.

Non-Profit 86

Non-Profit PR Social Media Marketing Retail 86

Neil Patel

MARCH 24, 2021

Secondly, media publications or promoters might need visuals in a hurry, so ensure they’re high quality and include a range of formats (vertical and horizontal; color and black-and-white). Use your social presence to speak directly to fans, promote your music, announce new tour dates, and generally build a community around your work.

Marketers 141

Marketers Marketing Promotion User-Generated 141

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. That’s why you are seeing people like Gary Vaynerchuk and Grant Cardone promoting their phone numbers all over Instagram. If you are still struggling to build a brand, talk to one of my team members about our Digital PR. In 2010, Google made 516 algorithm changes.

SEO 145

SEO User-Generated PR Education 145

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Search Engine Land

JULY 3, 2023

Below is a summary of possible areas of influence of E-E-A-T in Google search: Rankings in the classic Google search results At least since the documentation of the Google Core Updates, the importance of E-E-A-T as a ranking influence has been confirmed since 2018. Helpful content system E-E-A-T plays an important role here.

Management 96

Management PR User-Generated SEO 96

Content Marketing Institute

DECEMBER 6, 2018

Health insurance provider Anthem BlueCross BlueShield developed The Benefits Guide to provide objective, practical information to business owners looking to promote office health or to better understand the Affordable Care Act (ACA). HANDPICKED RELATED CONTENT: Are You Still Content Marketing Like It’s 2018? Why it’s different.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content is one of the most efficient ways to promote a business. In Q3 of 2018, global smart speaker shipments increased by nearly 200% Y/Y. (Statista). Content Marketing Institute ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. Generate new thinking.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Search Engine Land

MAY 3, 2023

Still, digital PR, competitor link building and roundup articles for local businesses can secure links for the local market. Distribute content through established blogger relationships Since opening my business in 2018, I started building relationships with bloggers. SUBSCRIBE See terms. 10 high-quality link building strategies 1.

eCommerce 105

eCommerce PR Affiliate Marketing SEO 105

Content Marketing Institute

MAY 11, 2018

At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. Eye-catching photos, smart copy, and important details: What influencer has the time to create compelling graphics to promote your event on social? Social media cards. Click To Tweet.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Neil Patel

DECEMBER 18, 2018

If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. Every time you release a video, promote it to your email list, push notification list, and messenger bot list. It’s the opposite of traditional SEO.

eBook 111

eBook User-Generated PR SEO 111

Hubspot Marketing

NOVEMBER 8, 2023

Don't be afraid to do PR. Find out how much promotion might be, and don't be afraid to offer perks! Promote to your existing Facebook followers by creating a Facebook event and inviting them. One of the best ways to promote a local event is through direct mail campaigns to residents in the nearest zip codes.

COS 106

COS Food Transform Direct Mail 106

Content Marketing Institute

NOVEMBER 9, 2018

In May I judged a category in the 2018 Content Marketing Awards. Distribute content , via your email database, social media, and PR. It’s a little disingenuous to pay Google to promote your content or website, then turn around and claim success. So, what can be done when big data gets the better of you? Rand is right.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Marketers 111

Content Marketing Institute

FEBRUARY 4, 2019

Google already promotes no-click search results, often providing answers without the need to click for more details. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. Use PR strategies and tactics to connect with notable news media. Strap in tight. Click To Tweet.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. In 2018, he taught us everything we didn't know about SEO. Learn how a personal brand combines with content to drive big wins in SEO.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

DECEMBER 17, 2019

Later, in 2018, that same number was published by Ahrefs when they did a similar survey. Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. Digital PR link building. The costs for an average digital PR campaign start from $30k–$40k USD.

PR 67

PR Price SEO Digital Marketing 67

Hubspot Marketing

FEBRUARY 21, 2019

But cybersecurity is about more than just avoiding a PR nightmare. It’s a very common type of cyber attack — over 75% of organizations fell victim to phishing in 2018. NIST is a government agency that promotes excellence in science and industry. Investing in cybersecurity builds trust with your customers.

Non-Profit 111

Non-Profit PR Law Education 111

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. In 2018, he taught us everything we didn't know about SEO. Learn how a personal brand combines with content to drive big wins in SEO.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Why does Google care about brands?

Branding 90

Branding Non-Profit Real Estate Transform 90

Exposure Ninja

APRIL 6, 2022

This makes it the perfect type of content for Wise to share and the perfect place to promote their international transfers. Wise doubled down on the guerrilla marketing tactics, keeping the goal of exposing banks for charging high fees while promoting Wise’s lower fees. Screenshot of the Wise international account promotion.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. Brian Dean. Creating content is easy.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Search Engine Land

AUGUST 11, 2023

This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. Figure 25 Events Some earlier posts in history promoted specific conferences like SMX, but this was over a relatively short period, so they were removed from the dataset. Figure 24 ).

SEO 95

SEO Analytics PR Search Marketers 95

Search Engine Land

SEPTEMBER 26, 2023

Medic update Let’s hop back to August 2018, which is likely to be well remembered by many SEO enthusiasts with health-related sites – all thanks to the Medic update. It’s about promoting the “very best” and ensuring that they get the spotlight they deserve. Stoica also sheds light on the updates that profoundly impact businesses today.

SEO 119

SEO Transform User-Generated Health 119

Rock Content

NOVEMBER 6, 2017

But even if you’re a little late this year, just be sure to mark your 2018 calendars to give yourself plenty of time next year. In addition, Shaoolian said to target holiday-specific keywords and product names, like, “Samsung TV Black Friday promotion,” and create a landing page or section of your website specifically for those items.

Retail 40

Retail SEO PR User-Generated 40

Exposure Ninja

AUGUST 26, 2022

At the end of the post, writer Danny Sullivan explains that the Helpful Content Update is tied to another update from the last twelve months, called the “ Product Review Update “ Like the Helpful Content Update, the Product Review Update focused on promoting originality and devaluing unoriginal, aggregated, and lightweight review pages.

Copywriting 115

Copywriting SEO Education User-Generated 115

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. I let my career get a little messy at times - that led to two big defining moments: leaving the client side to become an agency leader, and taking a nearly year-long sabbatical in 2018. I was denied promotions because I had to take care of my sick child.

Law 52

Law Thought Leadership Marketers Marketing 52

Moz

DECEMBER 5, 2018

In fact, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey. Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas. Why is this?

SEO 52

SEO Place PR Food 52

Econsultancy

DECEMBER 13, 2021

2018 research shows how an advertising hiatus can impact brands’ long-term sales. After the events of the past year it will be interesting to see if the effects of such a mass advertising hiatus result in the same trends witnessed in 2018. Google Advertising revenue rose 69% year-on-year in Q2 2021. Furthermore, 11.7%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

SEPTEMBER 18, 2019

All of which raises the question -- why should companies pay real human influencers to promote their products, when they can create their own personal influencer from scratch? For instance, Xinhua News, a Chinese media outlet, unveiled an AI news presenter in 2018 who can work 24-hours a day without breaks, reducing news production costs.

Gen Z 145

Gen Z Advertising Advertisers Influencer Marketing 145