Search Engine Land

JULY 8, 2024

8, 2018: Google Search Console released Manual Actions report, “Test Live,” and request indexing features added for the URL inspection tool and upgraded to 16 months of historical data. 8, 2018: Google experiments with domain properties. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.

Transform 101

Transform Communications Management Branding 101

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? Production. What’s new for 2018 is that you need to make smarter use of images and video. Supplement your product-centric content with a customer-centric framework.

Transform 111

Transform Marketers Marketing Content Marketing 111

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. First released in 2018, it surprised people by producing photo-realistic faces. WriterAccess can help you scale your content production.

Transform 98

Transform Finance Energy User-Generated 98

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

Transform 86

Transform Finance Energy Customer 86

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Animalz blog

DECEMBER 5, 2024

But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” “Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. You probably know Jimmy Daly, now the CEO and founder of Superpath, formerly VP of Growth here are Animalz.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hubspot Marketing

APRIL 24, 2018

You might even need to hop on the computer for the more extensive post-production projects. WeVideo is also available as a desktop computer product, and comes with free and paid plans. Then, just add proper lighting, manipulate the speed of the video, and share your final product directly on Facebook, Twitter, or YouTube.

Transform 145

Transform Price Education Product 145

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. Don’t write “velcro.” A cheesy marketing stunt?

B2C 102

B2C Content Marketing Food Transform 102

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Content Marketing 104

Content Marketing Non-Profit Marketers Marketing 104

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

Transform 120

Transform Customer User-Generated Advertising 120

Adobe Experience Cloud Blog

APRIL 6, 2018

I am a Marketing Nation Summit veteran—this year will be my 5 th Summit—and maybe I say this every year, but it’s FOR REAL this year—2018 is going to be the best Summit yet! Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. Remember the 2018 a campaign featuring Colin Kaepernick? Edgy Content Transforms Boring Blogs Into Heroes’ Journeys. So be frank.

Content Marketing 143

Content Marketing Transform Thought Leadership Manufacturing 143

The CMO Survey

FEBRUARY 28, 2022

Furthermore, In 2018, only 11.4% Notably, these privacy concerns have not meaningfully increased since 2018. Marketers’ roles increased in importance at nearly 70 percent of companies over the last year, including leading the digital transformation in the majority of companies. percent) and third-party data (30.5

CMO 130

CMO Digital Marketing Transform Marketers 130

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Product 111

Product Content Marketing Marketers Marketing 111

Hubspot Marketing

JULY 28, 2017

The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. It allows them to exchange data with each other, providing marketers with more context about their customers' product usage. That sounds amazing. but what's the Internet of Things ?

Digital Marketing 145

Digital Marketing Transform Customer Journey Marketers 145

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. “Believe in something. Even if it means sacrificing everything.”.

Branding 143

Branding Key Performance Indicator Transform Millennials 143

Adobe Experience Cloud Blog

MARCH 28, 2019

With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. First, it built a platform to bring its customer data together, both digital and in-product data. Experience,” he said, “is the line between epic and epic failure.”. Hart shared three ways Nvidia moved its needle.

Transform 132

Transform Thought Leadership CRM B2C 132

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. We live in an era where opinionated YouTubers and impassioned online influencers can make or break a product—in some cases, before it even launches. That means people who are ready to talk about your products and solutions.

Whitepaper 134

Whitepaper Telemarketing Transform Thought Leadership 134

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 122

Transform Analytics Customer Email Marketing 122

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. They offer products including order management, business intelligence, and a marketplace to help scale your business.

eCommerce 145

eCommerce Transform Price Retail 145

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Here’s a detailed breakdown of US retail ecommerce sales since 2018: Year US Retail Ecommerce Sales 2018 $512.57 Beauty products 43.1% Pet products 35.7%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Welcome Software

MARCH 17, 2025

Since 2018, we've seen a 131% increase in experiments , starting from simple A/B tests to now intricate, data-driven optimization including server-side testing, personalization campaigns, and even ML-driven optimization methods such as multi-armed bandits. Remember when businesses redesigned websites based on executive preferences?

Transform 52

Transform User-Generated Analytics Customer Journey 52

Adobe Experience Cloud Blog

JUNE 24, 2019

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. between 2017 and 2018. Thus, it transforms a sales pitch into a conversation that’s a springboard for a business relationship. AI does more than identify your high-value prospects.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

The CMO Survey

SEPTEMBER 17, 2018

Consumers gobble up Netflix memberships, Dollar Shave Club razors and Stitch Fix clothing each month; and they use Amazons Subscribe & Save feature to automate routine product purchases. While ever-present today in 2018, this was not the case in 2013 when Adobe made a then-radical pivot to a subscription model.

Transform 100

Transform CMO Price Analytics 100

Calvyn Lee Blog

FEBRUARY 20, 2024

For example, Facebook announced generative AI features for ads to boost campaign creativity, productivity, personalization and performance. New capabilities include AI text generation tailored to target audiences, AI-powered product background images, and auto image resizing to optimize ads.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

OCTOBER 19, 2022

Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers. This recent backlash led to California’s Consumer Privacy Act (CCPA) which went into effect in 2018. No surprise that the backlash was swift.

Customer 141

Customer Transform Direct Mail Retail 141

Hubspot Marketing

FEBRUARY 21, 2019

Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. Let's say you've done a phenomenal job building up a strong brand in relation to your products or services. The better you are at employer branding, the more likely you are to attract top talent. A win, win.

Branding 145

Branding Transform Communications Promotion 145

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. In fact, data from the latest Sprout Social Index™ reveals 76% of social marketers say their team’s insights inform other departments like product, sales and recruitment.

Transform 130

Transform CMO Education CRM 130

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. Shifting the market’s perception of the company from gaming is the goal of the digital, organizational, and cultural transformation the company is going through. Circus Circus (@CircusVegas) June 30, 2018. ARIA Las Vegas (@AriaLV) April 10, 2018.

Branding 95

Branding Transform Entertainment Customer Journey 95

Martech

SEPTEMBER 23, 2021

We really only have about 15 to 20 people that are working directly on our loyalty program between marketing and our product and business intelligence teams,” said Ross Moses, Senior Director, Analytics and Insights for the United States Soccer Federation. “We COVID-19 has only sped up this marketing transformation.

Transform 115

Transform Energy Analytics CRM 115

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It shut down in October 2018. 2018 - TikTok and Musical.ly Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Scoop.it!

MARCH 10, 2022

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. Marketing automation for small businesses can be of great help with tedious tasks like updating prices or product descriptions and making sure new leads are to your CRM system for follow up.

Content Marketing 110

Content Marketing Transform User-Generated Marketers 110

Martech

FEBRUARY 10, 2022

Therefore, you need some mechanism to ingest data, clean it, perform some transformations and aggregation, and ensure quality. This stage is the last mile where you engage with your customers via e-commerce, email, web, mobile, chat or other channels, using personalized content and product recommendations. Understanding the need.

Transform 98

Transform Customer Management Analytics 98

Content Marketing Institute

JANUARY 3, 2018

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. The way we did that was to look at the life cycle or design cycle and the production cycle for a typical electrical-engineer team. Each serves an audience.

Transform 98

Transform Management New Markets Manufacturing 98

Martech

MAY 5, 2022

In contrast, the ICP is a description of customers who will benefit from your product or service. Marketers can use the data from these existing customers to generate personalized offers for complementary or similar products to those they’ve already purchased, and, ultimately, encourage these customers to remain loyal to the brand.

Customer 122

Customer Transform Customer loyalty User-Generated 122