Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Hubspot Marketing

OCTOBER 2, 2018

Consider optimizing the ranking pages for conversion, periodically updating them so they maintain their rankings, putting paid promotion behind them, using them to link to lower-ranked (but just as if not more important) relevant pages, and so on. Knowing which queries bring in the most search traffic is definitely useful. Click Links.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. Dig deeper: 6 martech contract gotchas to be aware of Lunch break Work often makes me hungry, and sometimes, it even inspires my lunch choices.

Non-Profit 100

Non-Profit B2C Education Management 100

SMEI

JANUARY 24, 2023

Victoria’s Secret: In 2018, Victoria’s Secret faced major backlash for its infamous “Perfect Body” campaign. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

SocialPilot

JANUARY 9, 2025

Why Facebook Reviews Matter Before we go into learning how your customers can leave recommendations on Facebook, let us take a quick look at why brands must promote leaving reviews on Facebook. Heres a simple guide you can share with them to leave a review. This enhances your visibility and traffic on your page.

Management 90

Management Promotion Branding Customer 90

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. With more brick and mortar stores than ever, and the bombardment of ads that comes with them, do these Black Friday promotions actually influence purchases? When I asked participants, "Did you engage with any online ads or promotions for Black Friday?", Data Source: Lucid Software. Data Source: Lucid Software.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Free Promotion. In fact, a 2018 survey revealed that 62% of people were more interested in a product after learning about it in a Facebook Story. Paid Promotion. Here are a few examples.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. They sold 6,000 sets in 24 hours.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Vertical Response

JULY 7, 2024

WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike. However, it’s crucial to follow Reddit’s guidelines for self-promotion to avoid backlash from the community. It offers two primary solutions: the WhatsApp Business app for small businesses and the WhatsApp Business API for enterprises.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Set Up

NOVEMBER 26, 2024

The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Many are prioritizing essential items over discretionary purchases, a sentiment that has affected traditional Black Friday sales. million last year.”

Transform 59

Transform Retail Shoppers Price 59

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. StarbucksCheersItOn. ?

PR 141

PR Influencer Marketing Marketing Marketers 141

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. They only promote true organic TikTok growth with real, active users. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. Try Toksocial Here. #6.

User-Generated 323

User-Generated Price Target Market Management 323

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. YouTube user statistics. 73% of adults in the U.S.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

MAY 7, 2018

March 31, 2018. May 1, 2018. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. February 6, 2018. It also makes them feel better about themselves. Logitech : BS Detection Spoof.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

APRIL 11, 2018

April 15, 2018. As an executive member of the Student Union Board at Elon, I am in charge of organizing, promoting, and implementing multiple school-related social activities per week, while being challenged to design new events. April 15, 2018. Experience organizing, promoting, and implementing social events.

Communications 145

Communications Promotion Management Education 145

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards. The filter has been used in over 30 million videos to date.

Education 127

Education Promotion Video Marketing Product 127

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 6, 2018

They promote a focused effort that guides consumers towards a desired action. Great marketing campaigns follow a consistent theme and promote a single or focused idea or goal (as we’ll discuss.). Keep reading to learn how to create and promote a successful one. Promote a new product or service. Why is that?

Direct Mail 145

Direct Mail Marketing Marketers Transform 145

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2018 OpenAI GPT OpenAI released GPT, a neural network that could generate human-like text and converse with users. The higher the score, the better optimized your content is and the easier it is to read.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Your skills as an event organizer may not include filming and editing a promotional video—but it’s worthwhile to learn these few basics. Promote across online channels.

Event Marketing 134

Event Marketing Thought Leadership Promotion Video Marketing 134

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Best Website Designs from 2018. Award: Site of the Day (4/3/2018), Awwwards. Award: Best Visual Design - Aesthetic, 2018 Webby Awards.

Place 145

Place Promotion Transform Product 145

Hootsuite

JANUARY 27, 2020

Since 2018, the algorithm has been evolving at a rapid clip, as Facebook strives to make the time people spend on it more valuable and meaningful. They also started downranking Pages that posted a high volume of overly promotional organic content. organic posts with content identical to ads.). hearts or the angry face) more than likes.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. With almost half of all social media traffic coming to B2B company sites from LinkedIn, it’s a missed opportunity if you don’t publish and promote content on LinkedIn.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Hubspot Marketing

JANUARY 31, 2019

Last year, Immersion Neuroscience hooked eight people up to the INBand and measured their neurochemical responses to 17 ads from the 2018 Superbowl. In the same study of 2018 Superbowl ads mentioned above, Immersion Neuroscience discovered that M&Ms’ “Human” was the second most immersive ad on their list.

Neuromarketing 145

Neuromarketing Marketing Marketers Traditional Marketing 145

Sprout Social

FEBRUARY 5, 2020

However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. More generally, Facebook is making an effort to promote content that encourages user-to-user interaction, primarily with other users who are close to them. Reach vs. impressions.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted pins are regular pins that companies have paid to promote. These pins appear in the home feed and search results and include a “Promoted” label. Protected Boards.

Millennials 145

Millennials Fashion Promotion SEO 145

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Hootsuite

MARCH 26, 2020

In 2018, Coachella’s YouTube livestream brought Beyoncé’s Homecoming to more than 41 million people in more than 232 countries, rather than just the hundreds of thousands in attendance in person. How will you promote the event? Promote the event. This will help people promote the event and drive conversations online.

Promotion 145

Promotion Logistics Analytics Place 145

Hootsuite

SEPTEMBER 22, 2021

The last time Twitter talked about shadowbanning explicitly was in this blog post from 2018. This includes explicitly suggestive content, content that promotes vaping and a variety of other topics. Act like a human, and your content is much more likely to be shared and promoted in feeds and on discover pages. Twitter shadowban.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) It doesn’t matter how brilliant your insights are if you don’t have the brand pull or promotional engine to get eyes on your content. Distribute and promote the hell out of everything you create , with a focus on building direct audience relationships at every turn.

Thought Leadership 115

Thought Leadership Finance SEO Promotion 115

Search Engine Land

JANUARY 12, 2023

This is leveraging what Google calls SpamBrain , Google referenced it in the 2018 Google spam report , specifically the spam trends section where Google talks about its “machine learning systems” to improve search spam detection. This launch will affect all languages.”. First time using SpamBrain for links.

Promotion 116

Promotion SEO 116

Search Engine Land

DECEMBER 14, 2022

This is leveraging what Google calls SpamBrain , Google referenced it in the 2018 Google spam report , specifically the spam trends section where Google talks about its “machine learning systems” to improve search spam detection. Ranking may change as spammy links are neutralized and any credit passed by these unnatural links are lost.

Promotion 112

Promotion SEO 112

Search Engine Land

JANUARY 24, 2023

Now they can mute those, too 2018: Google announced more options for users to control the kinds of ads they see. Google Search Console’s remove URL report might not work for a short period of time 2018: Google wasupgrading the report. Dalloway’ & ‘A Room of One’s Own’ 2018: The doodle featured the author’s familiar profile.

Search Marketers 116

Search Marketers SEO Marketing Marketers 116

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 131

Pharmaceutical Health Marketing Marketers 131

Hubspot Marketing

JUNE 13, 2023

Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes. These injectable drugs promote insulin sensitivity to lower blood sugar levels and suppress appetite. What is Ozempic and how did it get so popular?

Health 130

Health Marketing Marketers Promotion 130

Neil Patel

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. The more people promoting your content, paid or otherwise, the more likely you are to break through the noise and reach the people who need your product most.

Branding 143

Branding Transform Promotion CRM 143