Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Whether through short videos or Instagram Stories, brands have a prime opportunity to allow their customers to serve as their creative canvas in a matter of seconds. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Hubspot Marketing

JULY 28, 2020

Now, with video being accessible on every major social media network, they are learning to rely more heavily on this type of content in their research phase. While brands are seeing higher engagement than ever from video marketing , consumers increasingly expect to see this type of content from brands.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. They promote a focused effort that guides consumers towards a desired action. Promote a new product or service.

Direct Mail 145

Direct Mail Marketers Marketing Transform 145

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year. Keep content current.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. YouTube.

Social Media Marketing 111

Social Media Marketing Marketers Marketing Non-Profit 111

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world.

Video Marketing 145

Video Marketing Place Product Branding 145

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Five Marketing Trends to Be Thankful for in 2018. #1: 1: More Marketers Are Putting Audiences’ Needs First.

Content Marketing 49

Content Marketing eBook Marketers Marketing 49

TechWyse

MAY 3, 2023

Brands seeking to engage their consumers more will emphasize video marketing. In today’s generation, 85% of businesses use video content marketing as a marketing strategy. Here are some of the benefits of video marketing: It increases brand awareness and engagement.

Digital Marketing 98

Digital Marketing Market Trends Influencer Marketing User-Generated 98

Neil Patel

JUNE 1, 2021

Webinar Video Ideas. Webinars are videos streamed live to promote relevant content. It will help you to find out if people search about the topics you want to talk about during your webinar videos. As we can see in the example above, Video Marketing has an average of 4,400 searches per month on Google.

User-Generated 141

User-Generated Video Marketing Place Product 141

Hootsuite

JULY 21, 2020

How many times your video was watched for more than 2 seconds. Gives you an idea of your ROI if you spent money to promote your video. How many times users watched a quarter of your video. How many times users watched half your video. How many times users watched ¾ of your video. Estimated cost per view.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 1,000: Take the extra content budget to create an explainer video. Michael Brenner , CEO, Marketing Insider Group. CMWorld Click To Tweet.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

OCTOBER 9, 2019

Promote: Promote your blog post on social media and email newsletters to generate traffic. Post and promote. Influencer marketing isn't a passing fad. Remember Brian Halligan's INBOUND 2018 keynote speech? Video marketing. It's time to add video marketing to your content strategy.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Hubspot Marketing

DECEMBER 11, 2019

According to a recent study , millennials watch online videos for 2.4 While you might have already known that mobile optimization and video marketing are a key digital strategies in 2019, these stats serve as more evidence that it can help you zone in on young adult generations. hours per day while Gen Z averages 3.4

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Meta, right?

Content Marketing 112

Content Marketing Analytics Marketers Marketing 112

Hubspot Marketing

OCTOBER 27, 2022

Then, create a social media content calendar to promote and manage your content on other sites. Promote your content. Content Marketing Strategy Examples. Videos require a bigger investment of time and resources than written content, but as visual content continues to offer big ROI, it's a medium worth exploring.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Paid Online Events.

Analytics 129

Analytics Customer loyalty Price Place 129

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. Vlad and Niki (82.23

Entertainment 104

Entertainment Analytics Video Marketing SEO 104

Marketing Insider Group

DECEMBER 8, 2020

Social media is no longer just an extra channel of publishing or promoting your content. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand. The ones you choose should depend on who your target market is and where they tend to hang out. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. Brian Dean. Creating content is easy.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets.

Advertisers 134

Advertisers Advertising Thought Leadership Education 134

Sprout Social

DECEMBER 20, 2023

And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more. BuzzSumo also has a robust influencer marketing tool. It promotes itself as easier to use and cheaper than Zendesk.

Branding 133

Branding Price Influencer Marketing Transform 133

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Twitter Promote Mode. Click To Tweet.

Non-Profit 111

Non-Profit Marketers Marketing User-Generated 111