Adobe Experience Cloud Blog

DECEMBER 14, 2017

Certain strategies, like content marketing and SEO , are enduring no-brainers that will continue to allow you to thrive in 2018. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

MAY 31, 2022

8 in 10 Pinterest users say the social network makes them feel positive. Pinterest banned political ads in 2018. The number of mobile users fluctuates every year, but it’s been above 80% since 2018. That makes Instagram the social media platform with the largest audience overlap with Pinterest. It’s mandatory.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Hootsuite

DECEMBER 20, 2019

billion in 2018. That figure is also up from 2018, marking a 9% year-over-year increase. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Facebook’s latest figures show that more than 2.45 billion people log in to the platform every month. Get Started.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Not only that.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Sprout Social

AUGUST 28, 2018

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. By now, most marketers understand the need for tools to measure their efforts. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed.

Analytics 112

Analytics Price Influencer Marketing Social Media Marketing 112

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020.

Law 122

Law User-Generated Email Marketing Education 122

Buffer Marketing

APRIL 8, 2025

Create content that people want to engage with As with all social platforms, producing high-quality content that resonates with your audience should always be your first social media marketing goal.

User-Generated 110

User-Generated Health Promotion Social Media Marketing 110

Hubspot Marketing

MARCH 24, 2017

But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms. National & Global Holiday Calendar: 2017-2018. January 2018. February 2018.

Food 145

Food Health Social Media Marketing Education 145

Hubspot Marketing

DECEMBER 5, 2019

In 2018, video viewing time grew by 38%: Total users went from viewing 400,000 hours of natively hosted video every day to more than 13 million hours of video monthly. In 2018, three of Reddit's five highest-performing posts included videos while one included a photo. billion monthly. Reddit Blog). Reddit Blog ). Reddit Blog).

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

APRIL 9, 2025

Global social media usage statistics 1. billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format.

Gen Z 64

Gen Z Social Media Marketing Millennials User-Generated 64

Vertical Response

JULY 7, 2024

The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

AUGUST 25, 2021

Social marketers are the CMOs of the future. And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. That’s what our founder, Ryan Holmes, believes.

Management 139

Management Social Media Marketing Education Communications 139

Rock Content

NOVEMBER 21, 2023

From 2012 to 2018, subscription services saw a 300% growth rate – that’s five times faster than S&P-500 companies, according to the Harvard Business Review. However, SaaS brands face unique challenges when it comes to marketing. However, SaaS brands face unique challenges when it comes to marketing.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hootsuite

DECEMBER 16, 2021

Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. — Warby Parker (@WarbyParker) April 5, 2018. link] pic.twitter.com/MLHosOMkVg.

Social Media Marketing 145

Social Media Marketing Management Analytics User-Generated 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. It shut down in October 2018. 2018 - TikTok and Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Marketing 111

Marketing Marketers Advertisers Advertising 111

Hubspot Marketing

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. TikTok's revenue more than tripled between 2017 and 2018. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Since musicians are often so busy, you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.

Real Estate 111

Real Estate Social Media Marketing Promotion User-Generated 111

Hubspot Marketing

JULY 23, 2019

For each platform, we'll walk you through how it works, its user base, why it might be promising to marketers later on, and how you should approach it today. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016).

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Buffer Marketing

AUGUST 1, 2022

We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. The Tempt team. The Tempt website.

Management 110

Management PR Social Media Marketing Analytics 110

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. That’s an increase from 35% in 2018.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In 22 out of 46 markets surveyed by GlobalWebIndex, time spent on social decreased or stayed the same. Time spent on social increased by 1.4%

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. The short answer is a resounding “yes.”

Law 145

Law Marketing Marketers User-Generated 145

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? important; } blockquote.tiktok-embed:after { content: none !important; important; }.

Transform 145

Transform Price Marketing Marketers 145

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. View this post on Instagram.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Sprout Social

OCTOBER 23, 2018

Don’t try to be everything to everyone on social media. A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more.

Branding 111

Branding Social Media Marketing Customer loyalty User-Generated 111

Econsultancy

DECEMBER 6, 2021

The app’s biggest spike in global popularity occurred between January and December 2018, when it first began its ascent to social media fame in the West, jumping from 54m to 271m MAUs. in 2019 and nearly 50% in 2018, however the amount of investment in this format has almost tripled in the last three years.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Branding 96

Branding Transform Entertainment Customer Journey 96

Adobe Experience Cloud Blog

OCTOBER 30, 2017

Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition.

Email Marketing 134

Email Marketing Marketing Marketers Thought Leadership 134

Search Engine Land

JANUARY 28, 2023

Tell Google which report you are really missing in new Google Search Console 2018: A button in the beta Search Console explained why all of the old reports had not been migrated. Merkle Q4 2017: Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo 2018: Bing and Yahoo saw search ad spend jump 32% year-over-year.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Adobe Experience Cloud Blog

APRIL 17, 2019

Adapting to current trends in SEO and marketing, as well as being able to execute on them within a joint strategy means being receptive to change. Implementing standardized technology tools aimed at promoting collaboration and data analysis is a cornerstone of modern marketing strategy.

SEO 134

SEO Thought Leadership Marketing Marketers 134