Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020. billion monthly active users. billion in 2018. Facebook has more than 2.45 million teens.

Social Media Marketing 112

Social Media Marketing User-Generated Marketers Marketing 112

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. billion logged-in users each month, YouTube offers a vast audience for brands to connect with.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. General social media demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Don’t panic.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. In Europe, Northern Europe has the highest percentage of social media users (79%), versus Southern (66%), Western (62%) and Eastern Europe (57%).

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Asking your audience for feedback, whether through ratings or comments, is a great first step in driving user interaction. The typical pop-ups that ask for ratings can easily come across as annoying, disrupting what should be a seamless user experience on your website. Incentivize with Gamification and Rewards.

User-Generated 134

User-Generated Entertainment Thought Leadership Place 134

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. The creative possibilities for how-to’s and tutorials are seemingly endless on social as brands are constantly cooking up new ideas. User-generated content.

User-Generated 111

User-Generated Promotion Entertainment Branding 111

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. 3 major implications of GDPR and social media.

Law 145

Law Marketers Marketing User-Generated 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 143

Shoppers Product Gen Z Promotion 143

Hubspot Marketing

APRIL 13, 2020

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. platform is blocked. Then, to message friends, they use QQ.

Gen Z 144

Gen Z Millennials User-Generated eCommerce 144

Sprout Social

SEPTEMBER 10, 2018

A post shared by YEAH YEAH YEAHS (@yeahyeahyeahs) on Jun 4, 2018 at 8:15am PDT. Since musicians are often so busy, you need to make the most of your time spent marketing. And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms.

Real Estate 111

Real Estate Social Media Marketing Promotion User-Generated 111

Hootsuite

OCTOBER 26, 2020

Any brand using Twitter as part of its social media marketing plan likely recognizes Twitter updates each month. Those updates can include everything from a Twitter story update, to users changing who can reply to Tweets, to increased context around Twitter trends. Source: Twitter for Business.

Health 145

Health Social Media Marketing User-Generated Promotion 145

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media Marketing 145

Social Media Marketing User-Generated Health Copywriting 145

Hootsuite

SEPTEMBER 22, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media? A shadowban is when a user is muted or blocked on a social media platform (or forum), without receiving any official notification about it. Twitter shadowban.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Hootsuite

OCTOBER 22, 2019

Only YouTube had more downloads in 2018 (2019 statistics are not yet available). That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. About half of the top 10 searches are generic terms like weather, news, and videos.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Sprout Social

OCTOBER 23, 2018

Twitter is home to 330 million monthly active users. You might want to: Generate new leads and sales. When you know your business goals, you’ll begin to develop more actionable targets for your social strategy. Don’t try to be everything to everyone on social media. Improve customer loyalty.

Branding 111

Branding Social Media Marketing Customer loyalty User-Generated 111

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Augmented reality (AR) uses computer-generated effects to augment the reality we perceive with our own eyes and ears. All social platforms offer space to write a bio.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Hootsuite

APRIL 27, 2022

Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). The app allows users to send and receives messages (obviously!) billion times.

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. As with any social platform, brands that want to get the most out of Instagram need a substantial following. Social media (on any channel) is all about engagement.

User-Generated 112

User-Generated Health Branding Place 112

Sprout Social

APRIL 22, 2019

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. billion monthly active users ).

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hootsuite

OCTOBER 27, 2021

Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. What is Facebook verification?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. Apple and Google Play users have downloaded the TikTok app over 1.5

Advertising 145

Advertising Advertisers User-Generated Marketers 145

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The app is fast approaching half a billion users, and this stellar growth is inspiring more and more business owners to jump on board.

User-Generated 130

User-Generated Retail Shoppers Shipping 130

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

JANUARY 15, 2019

So, let’s dive into it… here’s how digital marketing is going to change this year. In 2018, 2 out of every 5 adults used voice search once per day. According to the Moz algorithm changelog , there were 12 updates in 2018. It’s not about understanding Google, it’s about understanding users. SEO is moving to voice search.

Digital Marketing 112

Digital Marketing Marketers Marketing User-Generated 112

Hootsuite

AUGUST 19, 2020

What Coors Light did: Coors Light has had some of the cheekiest campaigns lately, including their Clone Machine , which lets users record a 30-second video loop of them looking interested during video-conferences so that they can sneak away to grab a beer. Teen users are even getting their parents into dance challenges.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. In the world of social networking sites, Instagram is still relatively new in age. billion monthly active users.

User-Generated 108

User-Generated Social Media Marketing Fashion Branding 108

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. This can be a tricky.

User-Generated 145

User-Generated Social Media Marketing Product Communications 145

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Early reports showed nearly 100 million daily active users engaging with the feature that closely resembles Snapchat’s own stories function. Marketing Tactics for Instagram Stories. How to Make an Instagram Story.

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Buffer Marketing

JULY 28, 2024

To improve Facebook engagement , you need to share content that’s authentic, valuable, and high-quality content like user-generated content (UGC), polls, and relevant memes. A good example is Wendy's Facebook marketing strategy. They post pictures often and have a meme-based strategy.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. Posted by BIRCHBOX on Tuesday, February 20, 2018. Market data. View this post on Instagram.

Branding 145

Branding Finance User-Generated Food 145

Hootsuite

NOVEMBER 23, 2022

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. in 2018 to become the app we know and love today. In fact, 88% of users say sound is vital to the TikTok experience. Ask for user-generated audio. TikTok’s sound library. The cosmetic brand e.l.f.

User-Generated 114

User-Generated Place Social Media Marketing Branding 114